Building Cash Flow with Online Real Estate with Matt Raad

How can you make money with websites like you would with real estate investing?

Real estate investor Taylor Lohte interviews entrepreneurMatt Raadon his unique business of buying and renovating websites to generate cash flow, just like traditional real estate investing. They discuss how to find undervalued websites, improvements to boost their value, and key lessons for beginners in online real estate investing.

Matt Raad is a business and website investor, Angel Investor and leading educator in Digital Investments. Matt and Liz Raad are recognized as Australian experts in buying, renovating, and selling profitable websites and businesses.

[00:00-00:44] Introduction to Matt's Background

Matt buys underperforming websites, improves them, and sells for profit like real estate investing

He focuses on content sites funded by ads and affiliate offers, avoiding ecommerce

Matt and his wife have been entrepreneurs for 30+ years, now applying that to online businesses

[00:44-03:38] Evaluating Websites and Their Potential

Uses keyword and market research to analyze traffic and monetization potential

Look for sites they can improve through better monetization strategies

Gives the example of buying a Jiu-Jitsu site and improving monetization

[03:38-08:35] Driving More Traffic to Websites

Buying "rundown" passion sites with untapped SEO is a big opportunity

Shares a client's story of growing a $2k site to $1M through consistent, quality content

SEO and long-term content build asset value over 2-3 years

[08:35-16:34] Creating Content and Building Out Sites

Outsources affordable writing through Upwork, Fiverr, and niche experts

Gives an example of a stay-at-home mom building a $20k/month business

Consistent, high-quality content ranks well in search engines

[16:34-22:41] Avoiding Scams in the Industry

Exercise caution, and education, and start small as a beginner

Vetted brokers like Flippa offer a safer entry point

Look for established sites with traffic history to analyze

Best deal: One of the first website purchases and optimization

Worst deal: A retail store for outdoor equipment

Top lesson learned: Do your due diligence

Quotes:

"We literally treat these online businesses, I guess, like you know, virtual real estate for us." - Matt Raad

"Once you know what you're doing, that's the fun part. That is definitely the opportunity." - Matt Raad

Connect with Matt:

Apply to Invest with Taylor at www.investwithtaylor.com

Track your wealth for free with Personal Capital, go to www.escapingwallstreet.com

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