Filling Seats: The State of Enrollment Marketing in Higher Ed

Episode 47: Dr. Carey Dukes | Assistant Professor of Management at North Greenville University in Tigerville, SC

Carey Dukes · October 16, 2024

Entrepreneur · Author · Leadership · Life Coachin

Interview with Carey Dukes

Episode 47:  Dr. Carey Dukes | Assistant Professor of Management at North Greenville University in Tigerville, SC

Podcast: Filling Seats: The State of Enrollment Marketing in Higher Ed

October 16, 2024 · 38 min

In this episode, we sit down with Dr. Carey Dukes, who brings a wealth of experience from 25 years in supply chain management and a passion for teaching the next generation. After earning his doctorate degree, he joined academia to help students become day-one-ready employees.…

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Episode 47: Dr. Carey Dukes | Assistant Professor of Management at North Greenville University in Tigerville, SC
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Filling Seats: The State of Enrollment Marketing in Higher Ed

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Key topicsThe Hidden Costs of College Dropout Rates and How to Combat ThemCarey can address the significant financial and emotional costs associated with high college dropout rates, both for families and institutions. He can explain his research findings on the six variable components that most affect student retention and offer practical strategies that institutions can implement to reduce dropout rates, thereby preserving their financial investments and supporting students' long-term success. This talking point is especially relevant for institutions seeking effective methods to improve student retention and for parents who want to understand the stakes of their child’s college journey. Bridging the Critical Transition Between High School and CollegeCarey can explore the often-overlooked challenges that students face when transitioning from high school to college, which can significantly impact their academic success. He can discuss the common pitfalls that lead to early dropouts and how proactive measures-such as pre-college preparation courses and early interventions-can make a substantial difference. This talking point is highly relevant for parents who want to ensure their children are fully prepared for the demands of college life and for institutions seeking to smooth the transition to reduce first-year attrition rates. Why College Readiness Begins Before AcceptanceCarey can discuss how true college readiness starts long before a student receives their acceptance letter. He can highlight the key factors that predict student success, such as commitment, self-belief, and time management skills, and how parents and institutions can foster these traits in students before they even step onto campus. This point resonates with parents who want to ensure their child's investment in higher education pays off, as well as institutions looking to boost their retention rates from day one. View all topics →

About Carey Dukes

Carey Dukes, podcast guest

Pioneering New Approaches to Student Success and Retention

35+ years Studying change4 transitions Readiness model applicationsD.B.A. Change ReadinessAssistant professor North Greenville University

Carey Dukes brings a unique blend of expertise in business management and academic leadership, honed over three decades in both the corporate and educational sectors. Currently an Assistant Professor of Management at North Greenville University, Carey has a distinguished career that spans from managing large-scale transportation operations to pioneering new approaches in student retention and academic success.

With a Doctorate in Business Administration and extensive experience as a CEO in multiple companies, Carey has a deep understanding of business process improvement, change management, and organizational development. His work in the trucking and logistics industry, where he specialized in fixing broken processes and leading innovation, has equipped him with practical insights into managing complex systems and driving efficiency.

In academia, Carey’s focus has shifted towards addressing one of higher education's most pressing challenges: student retention. Drawing from his own experiences as a first-generation college student, Carey authored a book and developed a model aimed at improving student readiness and retention, particularly in the critical first year of college. His research identifies key variable components that predict student success, offering actionable strategies for institutions to retain more students and reduce the high dropout rates that plague universities.

As a podcast guest, Carey Dukes offers a compelling narrative of transformation, combined with practical expertise in improving student outcomes and driving organizational change.

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About this episode

In this episode, we sit down with Dr.Carey Dukes, who brings a wealth of experience from 25 years in supply chain management and a passion for teaching the next generation. After earning his doctorate degree, he joined academia to help students become day-one-ready employees.

Dr. Dukes dives into the critical issues of:

Student retention within smaller universitiesChallenges presented when freshman don't return to campusCosts associated with student recruitment🎓 Learn more about StudentBridge

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