Average Joe Finances

Leveraging Digital Assets for Passive Income with Matt Raad

Matt Raad · October 29, 2023

Entrepreneur · Finance · Leadership · Artificial Intelligencein

Interview with Matt Raad

Leveraging Digital Assets for Passive Income with Matt Raad

Podcast: Average Joe Finances

October 29, 2023

Key topicsNo Followers, No Problem: How Millennials Are Building A Successful Future-Proof IncomeMost online income advice tells millennials the same thing: start a YouTube channel, grow an audience, post every day, build a personal brand. For a lot of people, that advice is exhausting before it even begins. Matt Raad offers a fundamentally different model, one where you don't need followers, a camera, or a content calendar to build real online income. Drawing on decades of buying and growing websites that already have traffic and revenue, he talks about why buying digital assets is the smarter, quieter alternative to the creator grind, and why more millennials who hate the idea of "going viral" are building serious cash flow without ever putting themselves on camera. Digital real estate is the asset class priced out millennials can still enter Real estate has become the wealth-building default, but for younger investors the numbers often do not stack up without huge debt and years of pressure. Matt introduces a different asset lens: websites and online businesses can be bought, improved, monetised, and sold without needing a million-dollar mortgage. Because he and Liz have spent 18 years applying business renovation principles to websites, he can explain the mechanics in plain language rather than hype. This gives investing and FIRE audiences a fresh conversation about ownership when property feels increasingly out of reach. The new burnout is earning good money and still feeling trapped Many burnt-out professionals are not failing financially on paper, yet they still cannot see a path to freedom because the mortgage, rent, commute, childcare, and career pressure consume everything they earn. Matt sees this pattern in millennials, vets, engineers, FIFO workers, teachers, and professionals who look successful but feel boxed in. He can speak to the moment when someone realises a pay rise will not solve the deeper problem because they still do not own the engine producing their income. That makes this a strong fit for lifestyle, career-change, and freedom-focused podcasts. View all topics →

About Matt Raad

Digital Investor and Educator on Building Online Income for Life on Your Terms

30 Years Entrepreneur & business investorSince 2008 Website investing pioneer100–800 Live & online event audienceseBusiness Institute CEO & Co-Founder

Matt Raad is a 30-year entrepreneur, digital investor, and CEO & Co-Founder of eBusiness Institute, Australia’s leading digital skills training organisation. After starting his career as a zoologist studying kangaroos in the Australian outback, Matt rejected the conventional path and built wealth with his wife Liz by buying, growing, and selling businesses instead of relying on property, a corporate career, or the traditional wealth playbook.

Eighteen years ago, Matt and Liz took that same business-buying approach online and became pioneers in buying, renovating, and selling websites as digital real estate. Today, Matt is one of the leading voices helping millennials, burnt-out professionals, and aspiring entrepreneurs build AI-leveraged digital businesses they own, control, and can one day sell as 6–7 figure assets.

Matt’s message is especially timely for a generation that has been sold a path that no longer works: expensive degrees, insecure careers, unaffordable property, and income that disappears the moment they stop working. Through eBusiness Institute and the Digital Investors Podcast, he teaches people how to earn while they learn, use practical digital and AI skills, create cashflow from home, and build real future security through ownership.

A regular guest on major business and wealth podcasts including Rich Dad Radio, Entrepreneurs on Fire, and RASK, Matt brings a rare mix of contrarian thinking, practical strategy, and lived experience.

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About this episode

You've been told to invest your time and money in traditional avenues like stocks and real estate, hoping for passive income that never seems to materialize. The pain of constantly working hard but not seeing the results you desire is all too real. But what if there's a more effective action you can take? Imagine discovering the untapped potential of website investing, where you can leverage digital assets to build long-term wealth and finally generate the passive income you've been longing for.

Join us on Average Joe Finances as our guestMatt Raadunveils the thrilling journey of building passive income through digital assets, defying traditional job norms, and discovering the secrets to financial freedom.

In this episode:

Discover the untapped potential of website investing to build long-term wealth and generate passive income.Start small and learn the art of due diligence to minimize risks and maximize returns in the world of website investing.Gain a long-term vision for building generational wealth through carefully selected digital assets.Unlock the path to financial freedom by leveraging the opportunities presented by website investing.And so much more!

Key Moments:

00:01:30 - Matt Rod's Background

00:04:19 - Building Websites for Passive Income

00:05:43 - Discovering the Power of Internet Businesses

00:09:37 - Transitioning to Buying Websites

00:13:49 - The Efficiency of Scraping Websites

00:14:39 - Starting a Website Business

00:15:59 - Proof of Concept

00:19:08 - Transitioning from a W2 Job

00:21:38 - Evolution of Website Buying and Selling

00:26:31 - The Power of Affiliate Marketing

00:27:26 - Unexpected Affiliate Commissions