The Small Business Big Marketing Podcast with Tim Reid

The surprisingly simple wealth-building strategy of website investor Matt Raad | #641

Matt Raad · June 26, 2023

Entrepreneur · Finance · Leadership · Artificial Intelligencein

Interview with Matt Raad

The surprisingly simple wealth-building strategy of website investor Matt Raad | #641

Podcast: The Small Business Big Marketing Podcast with Tim Reid

June 26, 2023

Key topicsNo Followers, No Problem: How Millennials Are Building A Successful Future-Proof IncomeMost online income advice tells millennials the same thing: start a YouTube channel, grow an audience, post every day, build a personal brand. For a lot of people, that advice is exhausting before it even begins. Matt Raad offers a fundamentally different model, one where you don't need followers, a camera, or a content calendar to build real online income. Drawing on decades of buying and growing websites that already have traffic and revenue, he talks about why buying digital assets is the smarter, quieter alternative to the creator grind, and why more millennials who hate the idea of "going viral" are building serious cash flow without ever putting themselves on camera. Digital real estate is the asset class priced out millennials can still enter Real estate has become the wealth-building default, but for younger investors the numbers often do not stack up without huge debt and years of pressure. Matt introduces a different asset lens: websites and online businesses can be bought, improved, monetised, and sold without needing a million-dollar mortgage. Because he and Liz have spent 18 years applying business renovation principles to websites, he can explain the mechanics in plain language rather than hype. This gives investing and FIRE audiences a fresh conversation about ownership when property feels increasingly out of reach. The new burnout is earning good money and still feeling trapped Many burnt-out professionals are not failing financially on paper, yet they still cannot see a path to freedom because the mortgage, rent, commute, childcare, and career pressure consume everything they earn. Matt sees this pattern in millennials, vets, engineers, FIFO workers, teachers, and professionals who look successful but feel boxed in. He can speak to the moment when someone realises a pay rise will not solve the deeper problem because they still do not own the engine producing their income. That makes this a strong fit for lifestyle, career-change, and freedom-focused podcasts. View all topics →

About Matt Raad

Digital Investor and Educator on Building Online Income for Life on Your Terms

30 Years Entrepreneur & business investorSince 2008 Website investing pioneer100–800 Live & online event audienceseBusiness Institute CEO & Co-Founder

Matt Raad is a 30-year entrepreneur, digital investor, and CEO & Co-Founder of eBusiness Institute, Australia’s leading digital skills training organisation. After starting his career as a zoologist studying kangaroos in the Australian outback, Matt rejected the conventional path and built wealth with his wife Liz by buying, growing, and selling businesses instead of relying on property, a corporate career, or the traditional wealth playbook.

Eighteen years ago, Matt and Liz took that same business-buying approach online and became pioneers in buying, renovating, and selling websites as digital real estate. Today, Matt is one of the leading voices helping millennials, burnt-out professionals, and aspiring entrepreneurs build AI-leveraged digital businesses they own, control, and can one day sell as 6–7 figure assets.

Matt’s message is especially timely for a generation that has been sold a path that no longer works: expensive degrees, insecure careers, unaffordable property, and income that disappears the moment they stop working. Through eBusiness Institute and the Digital Investors Podcast, he teaches people how to earn while they learn, use practical digital and AI skills, create cashflow from home, and build real future security through ownership.

A regular guest on major business and wealth podcasts including Rich Dad Radio, Entrepreneurs on Fire, and RASK, Matt brings a rare mix of contrarian thinking, practical strategy, and lived experience.

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About this episode

Some people buy, renovate and sell property in the hope of creating the perfect lifestyle. Not today’s guest.Matt Raad(and his wife Liz) buy, renovate and keep (although sometimes they sell) websites, and they have created the perfect lifestyle. It's time to uncover these surprisingly simple wealth-building strategies of website investor Matt Raad, in a get-rich-quicker-than-you-may-have-thought-possible episode 641 of The (14 year-old, award-winning) Small Business Big Marketing podcast.

A little more about eBusiness Institute’s Matt Raad ...

Matt Raad (along with his wife Liz) is regarded as Australia’s leading expert in creating highly profitable website portfolios with high margins and low overheads.

In fact, they were one of the first in the world to buy and renovate a portfolio of websites worth millions of dollars; a strategy they now teach beginners to reach six, even seven figure incomes.

Whether you’re looking at adding an additional stream of income to an existing business, or you’d love a side hustle, or maybe you just want to improve the value of your business’s website, then you’ll love what Matt has to share including:

Why he prefers online real estate to bricks and mortar as a way of creating wealth

Why he focuses solely on content websites, and not other types of digital assets

Matt shares some case studies showing what’s possible

Plus I drill him hard (but politely, of course) on a number of limiting beliefs and elephants in the room that I felt needed addressing in order for you and I to come to terms with what seems like a dream business in these crazy times!

So open your mind and your notebook as Matt shares a very modern business idea.

Oh, and a quick warning … If you find yourself getting uber excited then feel free to head over to www.eBusinessInstitute.com.au/Timbo where you can get a very generous $1,000 off

I start off with Matt explaining how he went from studying Zoology to buying, renovating and selling websites!

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Guest: Matt Raad