Mastering Cold Calling with Nicole Attias – Persistence, Mindset & Simplification
Nicole Attias · September 3, 2026
About Nicole Attias
B2B Cold-Calling Specialist and Author
20+ years B2B cold-calling and sales experience2 TV networks Interviewed on CHCH TV and CP245+ publications Articles published in The Toronto Sun and leading trade magazinesFounder Prospect2Win
Nicole Attias is a B2B cold-calling specialist and author who runs outbound lead-generation and sales consulting for manufacturing, industrial and other B2B sales teams.
She got into this work through years of hands-on prospecting and corporate training in her 20s; early hustling included walking office towers, talking to receptionists, and refining live cold-call techniques. Toastmasters helped develop her presentation skills, a stint in commercial real estate exposed her to corporate sales cycles, and those experiences led her to focus full-time on phone-based prospecting and training.
She brings over 20 years of expertise in B2B sales consulting and is the founder of Prospect2Win, where she has operated as an expert sales and cold-calling consultant, instructor and YouTuber for more than six years. Her background includes roles within commercial real estate firms, formal study in psychology at York University, a leadership program at Seneca Polytechnic, and a real estate credential from the Ontario Real Estate Association; she also lists a communications certification and a published e-book in her profile.
Day to day her team makes outbound sales calls for clients, pushing the phones to get first-voice appointments, then passing warm leads to sales reps or business owners; clients supply lists, contacts and scripts and Nicole contracts additional callers as needed.
About this episode
In this episode of the Exceptional Sales Leader Podcast, I welcomeNicole Attias, founder of Prospect2Win, to discuss the dynamic world of outbound sales prospecting. We explore Nicole’s journey into the world of sales, revealing her deep-seated entrepreneurial spirit and natural affinity for business development. The discussion highlights the importance of mindset in sales, detailing how persistence and the ability to handle rejection can set the foundation for success. With anecdotes from her career, Nicole offers an engaging narrative, demonstrating how curiosity and learning drive effective sales strategies. The conversation takes a closer look at core sales techniques, focusing on cold calling as a powerful method of lead generation. Nichole dispels the myth of cold calling being obsolete, citing its continued relevance in B2B sales. She emphasises the value of human interaction in sales and explains the role of AI in enhancing this process. The episode delves into strategic insights on maintaining motivation within competitive environments and refining sales techniques through continuous learning and adaptability. Whether you’re a seasoned sales professional or new to the field, Nicole’s insights offer valuable guidance on navigating the complexities of modern sales landscapes.
To connect with Nicole and to learn more about what she does, please go to:
LinkedIn – https://www.linkedin.com/in/nicole-attias/
Website – https://www.prospect2win.com/
Guest: Nicole Attias
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