Episode 35: 25X Growth: Breaking the Rules of Organic Growth
David Horne · September 11, 2026
Interview with David Horne
Podcast: Sustainable Success
September 11, 2026 · 33 min
What if the reason so many goals never lead to lasting change isn't a lack of discipline or motivation—but the way we've been taught to think about goals in the first place?
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About David Horne
Business Growth Strategist | M&A Expert | Author
40+ years International business experience£120M+ Growth funding raised30+ M&A transactions completed£2M–£20M Founder businesses advised by revenue range
David B Horne has spent nearly four decades helping ambitious founders build businesses that don't just grow, they multiply. A Chartered Accountant by background, David has raised more than £120 million in growth capital and completed 33 mergers, acquisitions and exits. He has helped companies scale from startup to market leader through strategic funding, acquisitions, and disciplined financial leadership. Today, as founder of ADD THEN MULTIPLY, he works with entrepreneurs turning over £2–20 million who want to accelerate growth, increase business value, and build companies that can ultimately thrive without them.
Throughout his career, David has served as CFO for listed companies, high-growth businesses, and entrepreneurial ventures, including Daniel Priestley's companies, giving him a front-row seat to what separates businesses that plateau from those that scale exponentially. His proven FACE methodology: Fund, Acquire, Consolidate, Exit shows founders how to move beyond the limits of organic growth and create transformational business value through strategic acquisitions and robust financial foundations.
David is also a passionate advocate for female founders. After being asked a simple question following a speaking engagement: why so little investment reaches women-led businesses, he began researching the issue and uncovered the systemic funding gap that continues to exist across venture capital.
About this episode
In this episode of the Sustainable Success Show, Christopher Salem sits down with Misha Saidov, founder of the Institute of Metacognitive Programming (IMCP), to explore why traditional approaches to goal setting often produce temporary results while leaving the deeper patterns that drive behavior unchanged.
Having reached more than 150,000 people across 93 countries, Misha's work focuses on identity, trauma, relationships, and the subconscious patterns that shape how we think, feel, and act. Rather than relying on willpower or rigid goal frameworks, he helps individuals understand how lasting transformation begins by changing the internal operating system that influences every decision they make.
In this episode, we discuss:
• Why traditional goal setting often fails to create lasting change
• The difference between pursuing goals and transforming identity
• How subconscious patterns influence our behaviors and outcomes
• Why trauma and emotional conditioning can quietly sabotage our best intentions
• The role of metacognition in creating greater self-awareness and sustainable growth
• How changing the way, we think about ourselves changes the results we produce
• Why relationships and environment play a critical role in long-term transformation
• Practical ways leaders, entrepreneurs, and professionals can create lasting change from the inside out
Misha offers a refreshing perspective that challenges conventional personal development and productivity strategies. Rather than simply teaching people how to achieve more goals, he reveals how understanding the deeper architecture of the mind allows individuals to create meaningful, lasting change that naturally produces better outcomes.
If you're a leader, entrepreneur, executive, or growth-minded professional who has achieved a goal only to find yourself repeating the same patterns, this episode provides valuable insights into why lasting transformation begins beneath the surface.
Because sustainable success isn't built by accomplishing more goals, it's created by transforming the patterns that shape the person pursuing them.
🎁 Connect with Misha Saidov
Website:https://imcp.org/
LinkedIn:https://www.linkedin.com/in/mishasaidov/
Guest: David Horne
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