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Matt Raad

Matt Raad

Digital Investor and Educator on Building Online Income for Life on Your Terms

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Matt Raad Podcast Episodes

Invest in You

Invest in You

Unveiling the Secrets of Buying and Selling Online Businesses with Matt Raad

July 17, 2024

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About this episode

Matt Raad from Australia shares his expertise in buying and selling online businesses. He emphasises the importance of mindset in achieving success and financial freedom. Matt discusses the value of lists in online businesses and the significance of building a loyal tribe. He also provides insights on funding online business acquisitions and optimizing conversions for profitability. Overall, the episode covers valuable tips on online business acquisition, mindset development, and the importance of building relationships within one's neighbourhood. Matt's practical advice and real-world examples make this episode a must-listen for aspiring entrepreneurs.

KEY TAKEAWAYS

Matt Raad is an experienced entrepreneur who has found success in buying and selling online businesses.

Online businesses that Matt Raad focuses on are advertising sites, affiliate sites, and sites that sell leads to businesses, which require less capital outlay and running expenses compared to e-commerce sites.

Buying online businesses can be done through brokers or private approaches, with seller financing being a common option in the US.

Quick wins after acquiring a website include optimizing conversions, changing monetization strategies, and driving more traffic to the site.

Mindset plays a crucial role in achieving success in any aspect of life, and having an entrepreneurial mindset is key to building wealth and freedom.

BEST MOMENTS

"We've made our wealth through buying and selling bricks and mortar businesses. And then in GFC, back in 2008, we actually had our first child and we decided to stop doing a bricks and mortar business and work from home."

"That's a really good story because that's exactly when we had the kids and everything. We didn't want to deal with end customers and we don't on our website except through eBusiness Institute what we do here."

"The main thing is learning how to do good due diligence and learn how websites go together and then learn how you're going to renovate it or run the website."

"To build on what you said, one of my maybe biggest business mistake is not to have an email list. This goes way, way back."

"Success at the end of the day in any part of life, whether it's happiness, health, or wealth, it just comes down totally 100% to mindset."

ABOUT THE GUEST

Matt Raad

Matt is a business and website investor, Angel Investor and leading educator in Digital Marketing, and is recognised as the Australian expert in buying, renovating as well as selling profitable websites and businesses.

https://www.linkedin.com/in/matt-raad/

ebusinessinstitute.com.au/

ABOUT THE HOSTS

Serial entrepreneurs Fredrik, Charlie and Ivan Sandvall love sharing ideas and interviewing world-class entrepreneurs and influences. Invest In You is about investments, entrepreneurs, personal development and doing fun things. They hope to ensure you to take action, helping others and yourself, plus enjoying the journey we call life.

CONTACT METHOD

Fredrik Sandvall

www.linkedin.com/in/sandvall/

https://www.facebook.com/FredrikinLondon/

Charlie Sandvall

LI: https://www.linkedin.com/in/csandvall/

Youtube Channel: https://youtube.com/c/Sandvall

Ivan Sandvall

Instagram @ivansandvall

Matt Raad Podcast Episodes

Breakfast Leadership Show

Matt Raad on How Burnt-Out Executives Build Digital Assets Without Quitting Their Job

Breakfast Leadership Show

May 2026

Mission Matters Business Podcast with Adam Torres

Matt Raad on Escaping the Grind Through Online Businesses

Mission Matters Business Podcast with Adam Torres

Mar 2026

Adventurous Entrepreneurs

Why Buying Websites Is A Path To Freedom: Matt Raad’s Playbook for the Laptop Lifestyle

Adventurous Entrepreneurs

Feb 2026

The Wealth Without Wall Street Podcast

Digital Real Estate: How to Buy Cash-Flowing Websites for Passive Income with Matt Raad

The Wealth Without Wall Street Podcast

Feb 2026

The Do Zone: business growth and productivity strategies from master entrepreneurs

Mastering Digital Asset Investing with Matt Raad

The Do Zone: business growth and productivity strategies from master entrepreneurs

Feb 2026

How Much Can I Make? — Real Jobs. Real People. Real Money.

Digital Real Estate - Buying Websites For Cash Flow

How Much Can I Make? — Real Jobs. Real People. Real Money.

Jan 2026

Living the Dream with Curveball

Breaking Free: Matt Raad's Blueprint for Escaping the 9 to 5 Grind through Digital Assets

Living the Dream with Curveball

Jan 2026

Freedom Entrepreneur Podcast | Online Business Tips, Business System Strategy, Marketing Training, Entrepreneur Mindset

Interview with Matt Raad

Freedom Entrepreneur Podcast | Online Business Tips, Business System Strategy, Marketing Training, Entrepreneur Mindset

Jan 2026

The Opportunity Podcast

A Practical Guide to Business Acquisitions for First-Time Buyers

The Opportunity Podcast

Dec 2025

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Latest video

MATT RAAD - How Blogs Make Money with AI

MATT RAAD - How Blogs Make Money with AI

Latest episodes

Breakfast Leadership Show

Matt Raad on How Burnt-Out Executives Build Digital Assets Without Quitting Their Job

Breakfast Leadership Show

Mission Matters Business Podcast with Adam Torres

Matt Raad on Escaping the Grind Through Online Businesses

Mission Matters Business Podcast with Adam Torres

Adventurous Entrepreneurs

Why Buying Websites Is A Path To Freedom: Matt Raad’s Playbook for the Laptop Lifestyle

Adventurous Entrepreneurs

View all episodes →

Key topics

Digital real estate is the asset class priced out millennials can still enter

Real estate has become the wealth-building default, but for younger investors the numbers often do not stack up without huge debt and years of pressure. Matt introduces a different asset lens: websites and online businesses can be bought, improved, monetised, and sold without needing a million-dollar mortgage. Because he and Liz have spent 18 years applying business renovation principles to websites, he can explain the mechanics in plain language rather than hype. This gives investing and FIRE audiences a fresh conversation about ownership when property feels increasingly out of reach.

The fixer upper website may be the modern version of the first investment property

Many investors understand the idea of buying an underperforming property, renovating it, improving the yield, and selling or holding it. Matt uses that familiar mental model to explain how the same approach can work online with content sites, digital businesses, local lead-generation assets, and website portfolios. The difference is that digital assets can often be improved through skills, systems, AI, and commercial judgment rather than large deposits and bank approvals. For property and investing podcasts, this is a clean contrarian angle that still feels grounded in asset-building logic.

The anti property wealth conversation millennials are ready to hear

For decades, property was treated as the grown-up route to wealth, especially in Australia, the UK, and the US. Matt can argue that taking on massive debt for a low-yield asset is not the only sensible choice anymore, especially for millennials priced out of the market. His alternative is not speculation but skill-based ownership: build or buy digital assets that produce cashflow and can later be sold. This is likely to land strongly with investor and entrepreneur audiences who are already frustrated by the property ladder.

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