Invest in You

Unveiling the Secrets of Buying and Selling Online Businesses with Matt Raad

Matt Raad · July 17, 2024

Entrepreneur · Finance · Leadership · Artificial Intelligencein

Interview with Matt Raad

Unveiling the Secrets of Buying and Selling Online Businesses with Matt Raad

Podcast: Invest in You

July 17, 2024

Key topicsNo Followers, No Problem: How Millennials Are Building A Successful Future-Proof IncomeMost online income advice tells millennials the same thing: start a YouTube channel, grow an audience, post every day, build a personal brand. For a lot of people, that advice is exhausting before it even begins. Matt Raad offers a fundamentally different model, one where you don't need followers, a camera, or a content calendar to build real online income. Drawing on decades of buying and growing websites that already have traffic and revenue, he talks about why buying digital assets is the smarter, quieter alternative to the creator grind, and why more millennials who hate the idea of "going viral" are building serious cash flow without ever putting themselves on camera. Digital real estate is the asset class priced out millennials can still enter Real estate has become the wealth-building default, but for younger investors the numbers often do not stack up without huge debt and years of pressure. Matt introduces a different asset lens: websites and online businesses can be bought, improved, monetised, and sold without needing a million-dollar mortgage. Because he and Liz have spent 18 years applying business renovation principles to websites, he can explain the mechanics in plain language rather than hype. This gives investing and FIRE audiences a fresh conversation about ownership when property feels increasingly out of reach. The new burnout is earning good money and still feeling trapped Many burnt-out professionals are not failing financially on paper, yet they still cannot see a path to freedom because the mortgage, rent, commute, childcare, and career pressure consume everything they earn. Matt sees this pattern in millennials, vets, engineers, FIFO workers, teachers, and professionals who look successful but feel boxed in. He can speak to the moment when someone realises a pay rise will not solve the deeper problem because they still do not own the engine producing their income. That makes this a strong fit for lifestyle, career-change, and freedom-focused podcasts. View all topics →

About Matt Raad

Digital Investor and Educator on Building Online Income for Life on Your Terms

30 Years Entrepreneur & business investorSince 2008 Website investing pioneer100–800 Live & online event audienceseBusiness Institute CEO & Co-Founder

Matt Raad is a 30-year entrepreneur, digital investor, and CEO & Co-Founder of eBusiness Institute, Australia’s leading digital skills training organisation. After starting his career as a zoologist studying kangaroos in the Australian outback, Matt rejected the conventional path and built wealth with his wife Liz by buying, growing, and selling businesses instead of relying on property, a corporate career, or the traditional wealth playbook.

Eighteen years ago, Matt and Liz took that same business-buying approach online and became pioneers in buying, renovating, and selling websites as digital real estate. Today, Matt is one of the leading voices helping millennials, burnt-out professionals, and aspiring entrepreneurs build AI-leveraged digital businesses they own, control, and can one day sell as 6–7 figure assets.

Matt’s message is especially timely for a generation that has been sold a path that no longer works: expensive degrees, insecure careers, unaffordable property, and income that disappears the moment they stop working. Through eBusiness Institute and the Digital Investors Podcast, he teaches people how to earn while they learn, use practical digital and AI skills, create cashflow from home, and build real future security through ownership.

A regular guest on major business and wealth podcasts including Rich Dad Radio, Entrepreneurs on Fire, and RASK, Matt brings a rare mix of contrarian thinking, practical strategy, and lived experience.

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About this episode

Matt Raadfrom Australia shares his expertise in buying and selling online businesses. He emphasises the importance of mindset in achieving success and financial freedom. Matt discusses the value of lists in online businesses and the significance of building a loyal tribe. He also provides insights on funding online business acquisitions and optimizing conversions for profitability. Overall, the episode covers valuable tips on online business acquisition, mindset development, and the importance of building relationships within one's neighbourhood. Matt's practical advice and real-world examples make this episode a must-listen for aspiring entrepreneurs.

KEY TAKEAWAYS

Matt Raad is an experienced entrepreneur who has found success in buying and selling online businesses.

Online businesses that Matt Raad focuses on are advertising sites, affiliate sites, and sites that sell leads to businesses, which require less capital outlay and running expenses compared to e-commerce sites.

Buying online businesses can be done through brokers or private approaches, with seller financing being a common option in the US.

Quick wins after acquiring a website include optimizing conversions, changing monetization strategies, and driving more traffic to the site.

Mindset plays a crucial role in achieving success in any aspect of life, and having an entrepreneurial mindset is key to building wealth and freedom.

BEST MOMENTS

"We've made our wealth through buying and selling bricks and mortar businesses. And then in GFC, back in 2008, we actually had our first child and we decided to stop doing a bricks and mortar business and work from home."

"That's a really good story because that's exactly when we had the kids and everything. We didn't want to deal with end customers and we don't on our website except through eBusiness Institute what we do here."

"The main thing is learning how to do good due diligence and learn how websites go together and then learn how you're going to renovate it or run the website."

"To build on what you said, one of my maybe biggest business mistake is not to have an email list. This goes way, way back."

"Success at the end of the day in any part of life, whether it's happiness, health, or wealth, it just comes down totally 100% to mindset."

ABOUT THE GUEST

Matt Raad

Matt is a business and website investor, Angel Investor and leading educator in Digital Marketing, and is recognised as the Australian expert in buying, renovating as well as selling profitable websites and businesses.

https://www.linkedin.com/in/matt-raad/

ebusinessinstitute.com.au/

ABOUT THE HOSTS

Serial entrepreneurs Fredrik, Charlie and Ivan Sandvall love sharing ideas and interviewing world-class entrepreneurs and influences. Invest In You is about investments, entrepreneurs, personal development and doing fun things. They hope to ensure you to take action, helping others and yourself, plus enjoying the journey we call life.

CONTACT METHOD

Fredrik Sandvall

www.linkedin.com/in/sandvall/

https://www.facebook.com/FredrikinLondon/

Charlie Sandvall

LI: https://www.linkedin.com/in/csandvall/

Youtube Channel: https://youtube.com/c/Sandvall

Ivan Sandvall

Instagram @ivansandvall

Guest: Matt Raad