Rich Dad Radio Show: In-Your-Face Advice on Investing, Personal Finance, & Starting a Business

Is Website Investing the Key to Passive Income?

Matt Raad · November 8, 2023

Entrepreneur · Finance · Leadership · Artificial Intelligencein

Interview with Matt Raad

Is Website Investing the Key to Passive Income? — Matt Raad

Podcast: Rich Dad Radio Show: In-Your-Face Advice on Investing, Personal Finance, & Starting a Business

November 8, 2023

Key topicsNo Followers, No Problem: How Millennials Are Building A Successful Future-Proof IncomeMost online income advice tells millennials the same thing: start a YouTube channel, grow an audience, post every day, build a personal brand. For a lot of people, that advice is exhausting before it even begins. Matt Raad offers a fundamentally different model, one where you don't need followers, a camera, or a content calendar to build real online income. Drawing on decades of buying and growing websites that already have traffic and revenue, he talks about why buying digital assets is the smarter, quieter alternative to the creator grind, and why more millennials who hate the idea of "going viral" are building serious cash flow without ever putting themselves on camera. Digital real estate is the asset class priced out millennials can still enter Real estate has become the wealth-building default, but for younger investors the numbers often do not stack up without huge debt and years of pressure. Matt introduces a different asset lens: websites and online businesses can be bought, improved, monetised, and sold without needing a million-dollar mortgage. Because he and Liz have spent 18 years applying business renovation principles to websites, he can explain the mechanics in plain language rather than hype. This gives investing and FIRE audiences a fresh conversation about ownership when property feels increasingly out of reach. The new burnout is earning good money and still feeling trapped Many burnt-out professionals are not failing financially on paper, yet they still cannot see a path to freedom because the mortgage, rent, commute, childcare, and career pressure consume everything they earn. Matt sees this pattern in millennials, vets, engineers, FIFO workers, teachers, and professionals who look successful but feel boxed in. He can speak to the moment when someone realises a pay rise will not solve the deeper problem because they still do not own the engine producing their income. That makes this a strong fit for lifestyle, career-change, and freedom-focused podcasts. View all topics →

About Matt Raad

Digital Investor and Educator on Building Online Income for Life on Your Terms

30 Years Entrepreneur & business investorSince 2008 Website investing pioneer100–800 Live & online event audienceseBusiness Institute CEO & Co-Founder

Matt Raad is a 30-year entrepreneur, digital investor, and CEO & Co-Founder of eBusiness Institute, Australia’s leading digital skills training organisation. After starting his career as a zoologist studying kangaroos in the Australian outback, Matt rejected the conventional path and built wealth with his wife Liz by buying, growing, and selling businesses instead of relying on property, a corporate career, or the traditional wealth playbook.

Eighteen years ago, Matt and Liz took that same business-buying approach online and became pioneers in buying, renovating, and selling websites as digital real estate. Today, Matt is one of the leading voices helping millennials, burnt-out professionals, and aspiring entrepreneurs build AI-leveraged digital businesses they own, control, and can one day sell as 6–7 figure assets.

Matt’s message is especially timely for a generation that has been sold a path that no longer works: expensive degrees, insecure careers, unaffordable property, and income that disappears the moment they stop working. Through eBusiness Institute and the Digital Investors Podcast, he teaches people how to earn while they learn, use practical digital and AI skills, create cashflow from home, and build real future security through ownership.

A regular guest on major business and wealth podcasts including Rich Dad Radio, Entrepreneurs on Fire, and RASK, Matt brings a rare mix of contrarian thinking, practical strategy, and lived experience.

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About this episode

In this episode of the Rich Dad Radio Show, guest host Greg Arthur interviewsMatt Raad, an expert in website investing. Matt shares his experiences and strategies in buying and selling websites, emphasizing the potential high returns and low risk compared to traditional businesses. He discusses the importance of high traffic and profitability, and the use of ads and affiliate marketing to generate income. Matt also shares a success story of a couple who significantly increased the value of a pet website they bought. He advises beginners to start small and stresses the importance of keyword research and due diligence.

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See important disclosures at masterworks.com/cd

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Please read carefully.

This is not financial advice.

You may be asking, “what does that mean?”

Let me explain…

Do not just do what I, my team, or my guest says. That would be stupid and irresponsible. Take the education, then use your own brain and make your own decisions.

YOU must take responsibility for your future and your success. That is why you are here. Neither I, or my team, or my guests, know your risk levels, prior education, emotional maturity, or how much money you can afford to lose.

We are only telling you what we believe to be smart moves. But you must decide for yourself. There are NEVER guarantees.

Also understand that we are REAL teachers. We practice what we preach. With that in mind we often invest in the very projects that may be mentioned on this show. While it is never our intent, we could possibly profit from others investing in our recommendations.

Take the education we provide but then determine your own actions. If it does not make sense to you, get more education before you invest. We will continue to provide education and there will always be more opportunities.

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Guest: Matt Raad