eCommerce Podcast

The Tariff Survival Guide for eCommerce Businesses

Omer Sasson · March 6, 2025

Entrepreneurin

Interview with Omer Sasson

The Tariff Survival Guide for eCommerce Businesses — Omer Sasson

Podcast: eCommerce Podcast

March 6, 2025

Key topicsThe Hidden Challenges of Sourcing from Asia, and How to Overcome ThemMany Amazon sellers assume that once they find a supplier, the hard part is over. In reality, the real challenges begin after the first “yes.” Omer unpacks the common pitfalls businesses face when sourcing from China, Vietnam, and beyond-including misleading supplier promises, cultural communication gaps, and quality control failures. He shares real-world strategies for vetting suppliers, securing reliable manufacturing partners, and building relationships that ensure long-term success. Scaling E-Commerce Success Through Smarter Supply ChainsFor e-commerce and Amazon businesses looking to scale, a streamlined and strategic supply chain is essential. Omer highlights how working directly with trusted suppliers helps businesses maintain control, cut costs, and speed up time-to-market. Drawing on his expertise in sourcing from Asia, he explains how he helps brands identify high-demand products, ensure consistent quality, and overcome common sourcing challenges like miscommunication and unreliable timelines. By tailoring solutions to the unique needs of each client, Omer enables businesses to focus on growth while improving their bottom line and gaining a competitive edge in the marketplace. From Backpacker to Sourcing Expert: A Decade Inside Asia’s Supply Chain IndustryOmer’s journey from learning Mandarin in China to running a sourcing and manufacturing business across Asia offers valuable lessons for entrepreneurs. In this episode, he shares what living and working in Asia has taught him about business, trust, and resilience-insights that Amazon sellers and e-commerce brands can apply to their own sourcing strategies. He also discusses why a deep understanding of both Western business expectations and Asian manufacturing culture is essential for success. View all topics →

About Omer Sasson

Expert in Product Sourcing & Supply Chain Optimization for Amazon Sellers

10+ years On-the-ground sourcing experience in AsiaMandarin Fluent speaker7 markets Supplier networks across AsiaFounder The Sasson Company Limited

For over a decade, Omer Sasson has been working alongside e-commerce brands, helping them navigate the complexities of sourcing and manufacturing in Asia. As the founder of The Sasson Company Limited, he works primarily with mid-sized Amazon sellers—businesses that have grown past the early stages and now need a trusted partner to refine their supply chain, improve product quality, and secure better supplier relationships.

Omer’s approach is built on direct connection. Unlike traditional sourcing agents who act as middlemen, he introduces his clients directly to manufacturers, ensuring full transparency and control. His fluency in Mandarin and deep familiarity with business practices in China, Vietnam, and other key markets allow him to bridge cultural and operational gaps that often slow companies down. Having lived in Asia for most of his career, he understands both the Western expectations of quality and the realities of working with manufacturers in the region. This balance helps his clients avoid costly delays and miscommunications that can set businesses back months.

His clients don’t come to him looking for a simple transaction; they come because they need someone they can trust—someone who will tell them when a supplier is making empty promises, who knows how to ask the right questions to get real answers, and who sees their long-term success as the priority.

Featured onApple Featured onSpotify Featured onYouTube

View profile →

About this episode

Panicking about tariffs on Chinese imports? Think twice before abandoning your suppliers. In this eye-opening conversation with sourcing expertOmer Sasson, Matt Edmundson cuts through the noise surrounding the recent tariff announcements that have sent many eCommerce businesses into crisis mode. Drawing on a decade of experience across Asian markets, Omer reveals why hasty decisions often cause more damage than the tariffs themselves, which countries truly offer viable alternatives, and when China still makes financial sense—even with added costs. You'll discover practical strategies for building a tariff-resistant business, why product uniqueness trumps cheap sourcing, and how to avoid the costly mistakes other brands made during similar disruptions. Whether you're doing £20k or £2M in revenue, this no-nonsense guide offers the clarity you need to navigate these challenging waters.

---What You'll Learn:Why rushing away from Chinese suppliers often backfires (and what COVID taught us about panic-driven decisions)The surprising math behind tariffs and when China remains your best option despite the costsAlternative Asian markets worth exploring (Japan, Korea, Vietnam, India) and their unique strengthsHow to develop products that stand apart from competition, creating what Omer calls "heaven time"The cultural misunderstandings that sabotage Western-Asian business relationships

---

Links

Episode with Norm Farrar:

Can you massively increase perceived value or is it just American Hype? with Norm

Omer Sasson:

LinkedIn: https://www.linkedin.com/in/om...Instagram: https://www.instagram.com/omer...Website: https://thesassoncompany.com/

Matt Edmundson:

Instagram: Matt Edmundson (@mattedmundson)LinkedIn: linkedin.com/in/mattedmundson

eCommerce Podcast:

Homepage - Ecommerce Podcast

---

If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

Guest: Omer Sasson

Book Omer Sasson for your show

1+ podcast & stage appearances. Remote or in studio, broadcast-grade audio.

Request an interview →