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Omer Sasson

Omer Sasson

Expert in Product Sourcing & Supply Chain Optimization for Amazon Sellers

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Omer Sasson Podcast Episodes

eCommerce Podcast

eCommerce Podcast

The Tariff Survival Guide for eCommerce Businesses

March 6, 2025

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About this episode

Panicking about tariffs on Chinese imports? Think twice before abandoning your suppliers. In this eye-opening conversation with sourcing expert Omer Sasson, Matt Edmundson cuts through the noise surrounding the recent tariff announcements that have sent many eCommerce businesses into crisis mode. Drawing on a decade of experience across Asian markets, Omer reveals why hasty decisions often cause more damage than the tariffs themselves, which countries truly offer viable alternatives, and when China still makes financial sense—even with added costs. You'll discover practical strategies for building a tariff-resistant business, why product uniqueness trumps cheap sourcing, and how to avoid the costly mistakes other brands made during similar disruptions. Whether you're doing £20k or £2M in revenue, this no-nonsense guide offers the clarity you need to navigate these challenging waters.

---What You'll Learn:Why rushing away from Chinese suppliers often backfires (and what COVID taught us about panic-driven decisions)The surprising math behind tariffs and when China remains your best option despite the costsAlternative Asian markets worth exploring (Japan, Korea, Vietnam, India) and their unique strengthsHow to develop products that stand apart from competition, creating what Omer calls "heaven time"The cultural misunderstandings that sabotage Western-Asian business relationships

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Links

Episode with Norm Farrar:

Can you massively increase perceived value or is it just American Hype? with Norm

Omer Sasson:

LinkedIn: https://www.linkedin.com/in/om...Instagram: https://www.instagram.com/omer...Website: https://thesassoncompany.com/

Matt Edmundson:

Instagram: Matt Edmundson (@mattedmundson)LinkedIn: linkedin.com/in/mattedmundson

eCommerce Podcast:

Homepage - Ecommerce Podcast

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Latest video

6 Steps to Source Products from Suppliers Fast (Amazon FBA)

6 Steps to Source Products from Suppliers Fast (Amazon FBA)

Key topics

From Backpacker to Sourcing Expert: A Decade Inside Asia’s Supply Chain Industry

Omer’s journey from learning Mandarin in China to running a sourcing and manufacturing business across Asia offers valuable lessons for entrepreneurs. In this episode, he shares what living and working in Asia has taught him about business, trust, and resilience-insights that Amazon sellers and e-commerce brands can apply to their own sourcing strategies. He also discusses why a deep understanding of both Western business expectations and Asian manufacturing culture is essential for success.

Scaling E-Commerce Success Through Smarter Supply Chains

For e-commerce and Amazon businesses looking to scale, a streamlined and strategic supply chain is essential. Omer highlights how working directly with trusted suppliers helps businesses maintain control, cut costs, and speed up time-to-market. Drawing on his expertise in sourcing from Asia, he explains how he helps brands identify high-demand products, ensure consistent quality, and overcome common sourcing challenges like miscommunication and unreliable timelines. By tailoring solutions to the unique needs of each client, Omer enables businesses to focus on growth while improving their bottom line and gaining a competitive edge in the marketplace.

The Hidden Challenges of Sourcing from Asia, and How to Overcome Them

Many Amazon sellers assume that once they find a supplier, the hard part is over. In reality, the real challenges begin after the first “yes.” Omer unpacks the common pitfalls businesses face when sourcing from China, Vietnam, and beyond-including misleading supplier promises, cultural communication gaps, and quality control failures. He shares real-world strategies for vetting suppliers, securing reliable manufacturing partners, and building relationships that ensure long-term success.

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