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Joe Cramond

Joe Cramond

Champion Competitive Bodybuilder and Global Business Development Expert, Helping Entrepreneurs Build Exposure that Lasts

EntrepreneurExecutive CoachLeadership
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Joe Cramond Podcast Episodes

Supersetyourlife.com Podcast

Supersetyourlife.com Podcast

E114 – Joe Cramond on The Business of Bodybuilding, Developing Self-Confidence, and Visualization!

January 16, 2023

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About this episode

Joe has dedicated his life to the extreme sport of competitive bodybuilding. His accomplishments include winning a 2nd place title in the 2015 British NABBA bodybuilding finals, also placing in the top six, and winning three consecutive first place titles in regional British titles.

As an entrepreneur, Joe works with business founders and corporate leaders, applying lessons learned in the world of peak performance to business outcomes. He works directly with ambitious brands and leads companies up to £1 billion in turnover, helping to increase market share in the most capital-efficient way.

WEBSITE: https://www.pikkal.com/podcast-guesting

LINKEDIN: https://uk.linkedin.com/in/joe-cramond

Time stamps:

02:51 Posing & other educational resources offered by British bodybuilding federations.

09:24 Cut out the “BS!” (How Joe SUPERSETS HIS LIFE!)

18:49 How to determine optimal working sets & total workout length.

21:02 How to use BODYBUILDING as THERAPY 😊

23:13 From ANXIOUS INTROVERT to an AWARD WINNING MACHINE! Developing self-confidence.

27:04 Cold therapy & deep breathing techniques.

30:50 What separates 1st and 2ndplace?

34:11 How to re-evaluate your physique based on the judge’s critiques and modify your training accordingly.

37:00 The VALUE of VISUALIZATION.

41:32 RISK vs. REWARD: When is an exercise too dangerous or costly to justify including in your program?

46:06 Stress, stimulants, and caffeine! How do you manage your stress load?

48:50 How to achieve a PEAK-PERFORMANCE MINDSET.

51:21 How Joe’s bodybuilding training developed his capacity to handle BUSINESS FAILURES.

59:35 Podcasts, motivational speaking, & sponsorships: business opportunities in bodybuilding!

SUPERSETYOURLIFE.COM is a HEALTH-FIRST movement dedicated to empowering your aesthetic journey, specializing in KETO-CARNIVORE nutrition and BODYBUILDING coaching plans.

THANK YOU to our SPONSOR CELTIC SEA SALT!

Book your free 15-minute phone consultation with Coaches Colt & Taylor: https://calendly.com/ssyl/meet-greet or text “coaching” to (206) 743-1346

Joe Cramond Podcast Episodes

ResistingBeta: The Men's Health Podcast

Ep 31: How to Beat Imposter Syndrome and Master the Practice Mindset w/ Joe Cramond

ResistingBeta: The Men's Health Podcast

Mar 2023

Motivate to Move

Don't doubt yourself - With Joe Cramond #110

Motivate to Move

Feb 2023

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Latest video

Joe Cramond, NABBA UK Midlands 2017 - Men 2 Winner

Joe Cramond, NABBA UK Midlands 2017 - Men 2 Winner

Latest episodes

ResistingBeta: The Men's Health Podcast

Ep 31: How to Beat Imposter Syndrome and Master the Practice Mindset w/ Joe Cramond

ResistingBeta: The Men's Health Podcast

Motivate to Move

Don't doubt yourself - With Joe Cramond #110

Motivate to Move

View all episodes →

Key topics

People don't doubt your offer, they doubt your credibility

Founders can build something genuinely strong and still watch the pipeline stall because prospects don’t trust fast enough to take the next step. The default assumption is “if the offer is good, the funnel will do its job,” but in saturated categories the bottleneck is belief, not features. Joe breaks down how long-form third-party environments like podcasts compress the credibility timeline by letting buyers hear how you think when you’re not performing for an algorithm. The win isn’t “more awareness,” it’s fewer trust questions left unanswered before the click, the call, or the reply.

Why consistency is the missing piece for men in business

A lot of men in business know how to go hard, but they don’t know how to go steady—so progress comes in bursts, then stalls when life gets busy or motivation dips. The default story is “I just need to push more,” but bodybuilding teaches the opposite: the wins come from boring reps done on schedule, long after the hype wears off. Joe breaks down how that same consistency gap shows up in personal brand and pipeline—random big pushes, inconsistent follow-up, and no compounding system. The conversation lands on a practical shift: build a weekly cadence you can keep, because the market rewards the people who show up predictably, not occasionally.

Polished marketing is losing because buyers now outsource trust

Most teams respond to falling performance by making the content prettier and the ads louder, then wonder why results keep flattening. The misconception is that clarity and consistency are enough when the real problem is audience numbness to anything that feels staged. Joe shows how buyers increasingly lean on borrowed trust—hosts, shows, and long-form context—to decide who’s real without doing extra homework. He maps how to earn that trust without turning your brand into a personality contest.

View all topics →