KnowThyBrand - Championing gender inclusion in business

Engaging Men in the Pursuit of Gender Equality

Daniele Fiandaca · October 4, 2023

Author · Leadership · TEDX Speakerin

Interview with Daniele Fiandaca

Engaging Men in the Pursuit of Gender Equality — Daniele Fiandaca

Podcast: KnowThyBrand - Championing gender inclusion in business

October 4, 2023

Key topicsThe Benefits of Men Leaning into Inclusion and DiversityAccording to a survey conducted by Token Man Consulting, 70% of men believe that gender equality is important, but only 12% feel confident in their ability to contribute to the conversation. Daniele Fiandaca can speak to the importance of engaging men in the I&D strategy and inspiring them to become change-makers, creating workplaces that are truly inclusive and diverse. Culture ChangeWith the pandemic and social justice movements, there is a big societal change happening in work and culture right now. Daniele Fiandaca can speak to how organizations can create more inclusive, more entrepreneurial, and healthier cultures for their employees, and how culture change can lead to better business outcomes. He can also speak to the role of allyship and diversity in creating a more equitable society. Creative Superpowers: Equip Yourself for the Age of CreativityIn his book, Daniele Fiandaca unleashes new creative superpowers to help solve business problems, including the powers of Hacking, Making, Teaching, and Thieving. These skills are essential for the new Age of Creativity that we are entering, and Daniele can speak to how individuals and organizations can develop these skills to thrive in the future. View all topics →

About Daniele Fiandaca

"Author Daniele Fiandaca: Championing DEI, Allyship, and Creative Superpowers for Change"

Top 50 UK gender-equality trailblazerTop 30 Management Today male agent of changeGold Cannes Lion Award-winning creative leaderCo-author Several bestselling books

Daniele Fiandaca is a dynamic speaker and founder of Token Man Consulting, a company that specializes in inclusion and diversity consultancy. He is passionate about engaging men with the I&D strategy and inspiring them to become change-makers, creating workplaces that are truly inclusive and diverse. Daniele has co-authored several best-selling books, including Creative Superpowers: Equip Yourself for the Age of Creativity, and was the co-founder of Creative Social, a global inspiration network for Creative Directors.

Daniele's expertise lies in allyship, culture change, gender equality, diversity, creativity, and masculinity. He has won numerous awards, including a Gold Cannes Lions, and was named one of Management Today’s Top 30 Male Agents of Change. Most recently, he was recognized as one of the Top 50 Trailblazers in Gender Equality in the UK.

Daniele's popular talks include "The Benefits of Men Leaning into Inclusion and Diversity" and "Allyship: How to be a better ally." He provides practical tips on how to create a workplace that is truly inclusive and diverse, and how to become a true ally by actively changing a system that is inherently broken. Daniele's book, Creative Superpowers, unleashes new creative superpowers to help you solve your biggest business problems.

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About this episode

In an era where gender equality is a pressing global concern, Daniele stands at the forefront of challenging traditional norms and advocating for change.Daniele Fiandaca, the visionary founder of Token Man Consulting, is an expert in the field of inclusion and diversity. His insights on the pivotal role of men in the gender equality movement, as well as the obstacles they face, provide a fresh perspective on this critical issue.

Daniele’s journey toward advocating for gender diversity began a decade ago during his career in advertising, where he held various leadership roles. At that time, he organized events for creative directors globally, including one pivotal dinner event for twelve women. While the presence of twelve women didn't surprise him, what transpired when he entered the room was entirely unexpected.

Upon entering the dinner, Daniele experienced an abrupt loss of confidence—an invisible force seemed to snatch it away. As the dinner progressed, he found himself surrounded by conversations he couldn't relate to, pushing him further into the periphery. When he attempted to introduce the dinner he had funded, his co-host, a woman, interrupted him. These experiences were strikingly similar to what women often encounter in male-dominated settings.

It was through these firsthand experiences that Daniele truly grasped what it felt like to be part of the "out group." Despite his numerous privileges, he hadn't fully comprehended the extent of the impact such exclusionary experiences could have on individuals. This awakening marked the beginning of his commitment to driving change in the field of gender equality.

In this episode Daniele Talks with us about:

> The Necessity of Men's Involvement

> Fostering Uncomfortable Conversations

> Positive Masculinity: Nurturing a New Narrative

Links and resources:

Masculinity in the Workplace (21 Nov) https://www.eventbrite.co.uk/e/masculinity-in-the-workplace-2023-virtual-edition-tickets-705891599777?aff=oddtdtcreator

Token Man Panel series - https://www.eventbrite.com/cc/token-man-panel-series-1095089

Token Man Brave Spaces - https://www.eventbrite.co.uk/e/token-man-brave-spaces-tickets-714728571397?aff=oddtdtcreat or

Research reports - https://www.tokenman.org/thought-leadership

Connect with Daniele - https://www.linkedin.com/in/danielefiandaca/

Guest: Daniele Fiandaca

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