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Matt Raad

Matt Raad

Digital Investor and Educator on Building Online Income for Life on Your Terms

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Matt Raad Podcast Episodes

The Thoughtful Entrepreneur

The Thoughtful Entrepreneur

1926 – Unlocking the Secrets of Digital Entrepreneurship with Matt Raad

May 31, 2024

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About this episode

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO and Co-Founder of eBusiness Institute, Matt Raad.

Matt Raad, a leading authority on buying and selling online businesses, provides insights into the complexities and opportunities of digital entrepreneurship. Matt Raad is a seasoned expert in online business transactions. His extensive knowledge of the digital marketplace has guided many to achieve financial success through strategic acquisitions.

Matt highlighted the significant potential for wealth generation in online business acquisitions. He emphasized that the digital age has made entrepreneurship more accessible, enabling individuals to own and operate businesses without the traditional constraints of brick-and-mortar establishments.

According to Matt, acquiring an online business with the right approach can be transformative for aspiring entrepreneurs. For those interested in digital investment, Matt prioritized education and mentorship to build a solid foundation of knowledge. He also recommended starting small to facilitate hands-on learning with manageable risks.

Key Points from the Episode:

Process of buying and selling online businesses

Potential for generating wealth through online business acquisitions

Strategies and opportunities in the online business acquisition field

Expertise and insights from Matt Raad

Identifying, renovating, and selling online businesses

Opportunities and challenges in the online business acquisition industry

Importance of due diligence

Advice for those interested in getting started in online business acquisition

About Matt Raad:

Matt Raad is a business and website investor, angel investor, and a leading educator in digital investments. Alongside his wife, Liz Raad, Matt is recognized as an Australian expert in buying, renovating, and selling profitable websites and businesses. They have successfully trained thousands across Australia in digital marketing and online business success and are sought-after public speakers.

Matt and Liz Raad began their careers buying and selling traditional offline businesses but shifted their focus to online businesses' high returns and growth potential. They now own a portfolio of websites and advise clients on buying and building website portfolios valued at up to $20 million. Through their eBusiness Institute, they help people gain digital skills. They offer practical courses on digital marketing and website investment strategies, ensuring their students can secure their futures in the digital age.

About eBusiness Institute:

The eBusiness Institute is a private digital education company dedicated to helping Australians and international students upskill or retrain with high-demand digital-focused skills. They offer comprehensive digital marketing training courses, certifications, and micro-credentials tailored for various skill levels, including complete beginners.

Founded by successful online entrepreneurs Matt and Liz Raad, the eBusiness Institute provides practical and profitable digital marketing skills. Their mission is to equip students with skills that enable them to generate income from anywhere, ensuring they are well-prepared for the evolving digital landscape. By focusing on real-world applications and industry-relevant training, the eBusiness Institute aims to create a workforce adept at navigating and succeeding in the digital economy.

Tweetable Moments:

04:24 - "We live on a beautiful property, and next thing you know, we're effectively exporting to America with no geographical barriers. It's the ultimate location freedom business."...

Matt Raad Podcast Episodes

Breakfast Leadership Show

Matt Raad on How Burnt-Out Executives Build Digital Assets Without Quitting Their Job

Breakfast Leadership Show

May 2026

Mission Matters Business Podcast with Adam Torres

Matt Raad on Escaping the Grind Through Online Businesses

Mission Matters Business Podcast with Adam Torres

Mar 2026

Adventurous Entrepreneurs

Why Buying Websites Is A Path To Freedom: Matt Raad’s Playbook for the Laptop Lifestyle

Adventurous Entrepreneurs

Feb 2026

The Wealth Without Wall Street Podcast

Digital Real Estate: How to Buy Cash-Flowing Websites for Passive Income with Matt Raad

The Wealth Without Wall Street Podcast

Feb 2026

The Do Zone: business growth and productivity strategies from master entrepreneurs

Mastering Digital Asset Investing with Matt Raad

The Do Zone: business growth and productivity strategies from master entrepreneurs

Feb 2026

How Much Can I Make? — Real Jobs. Real People. Real Money.

Digital Real Estate - Buying Websites For Cash Flow

How Much Can I Make? — Real Jobs. Real People. Real Money.

Jan 2026

Living the Dream with Curveball

Breaking Free: Matt Raad's Blueprint for Escaping the 9 to 5 Grind through Digital Assets

Living the Dream with Curveball

Jan 2026

Freedom Entrepreneur Podcast | Online Business Tips, Business System Strategy, Marketing Training, Entrepreneur Mindset

Interview with Matt Raad

Freedom Entrepreneur Podcast | Online Business Tips, Business System Strategy, Marketing Training, Entrepreneur Mindset

Jan 2026

The Opportunity Podcast

A Practical Guide to Business Acquisitions for First-Time Buyers

The Opportunity Podcast

Dec 2025

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Latest video

MATT RAAD - How Blogs Make Money with AI

MATT RAAD - How Blogs Make Money with AI

Latest episodes

Breakfast Leadership Show

Matt Raad on How Burnt-Out Executives Build Digital Assets Without Quitting Their Job

Breakfast Leadership Show

Mission Matters Business Podcast with Adam Torres

Matt Raad on Escaping the Grind Through Online Businesses

Mission Matters Business Podcast with Adam Torres

Adventurous Entrepreneurs

Why Buying Websites Is A Path To Freedom: Matt Raad’s Playbook for the Laptop Lifestyle

Adventurous Entrepreneurs

View all episodes →

Key topics

Digital real estate is the asset class priced out millennials can still enter

Real estate has become the wealth-building default, but for younger investors the numbers often do not stack up without huge debt and years of pressure. Matt introduces a different asset lens: websites and online businesses can be bought, improved, monetised, and sold without needing a million-dollar mortgage. Because he and Liz have spent 18 years applying business renovation principles to websites, he can explain the mechanics in plain language rather than hype. This gives investing and FIRE audiences a fresh conversation about ownership when property feels increasingly out of reach.

The fixer upper website may be the modern version of the first investment property

Many investors understand the idea of buying an underperforming property, renovating it, improving the yield, and selling or holding it. Matt uses that familiar mental model to explain how the same approach can work online with content sites, digital businesses, local lead-generation assets, and website portfolios. The difference is that digital assets can often be improved through skills, systems, AI, and commercial judgment rather than large deposits and bank approvals. For property and investing podcasts, this is a clean contrarian angle that still feels grounded in asset-building logic.

The anti property wealth conversation millennials are ready to hear

For decades, property was treated as the grown-up route to wealth, especially in Australia, the UK, and the US. Matt can argue that taking on massive debt for a low-yield asset is not the only sensible choice anymore, especially for millennials priced out of the market. His alternative is not speculation but skill-based ownership: build or buy digital assets that produce cashflow and can later be sold. This is likely to land strongly with investor and entrepreneur audiences who are already frustrated by the property ladder.

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