Nic Woodthorpe-Wright · August 12, 2026

Podcast: The Exceptional Sales Leader Podcast
August 12, 2026 · 52 min
In this episode of the Exceptional Sales Leader Podcast, I sit down with Nic Woodthorpe-Wright, CEO of WWA Corporate Coaching. The conversation dives deep into Nic’s professional journey, highlighting his transition from hospitality and sales roles in London to establishing a…
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Founder-CEO of the Middle East’s Largest Coaching Company and ICF UAE Founding Member
20+ Years providing coaching solutions100+ Certified executive coaches in WWA’s network1st PCC credential holder in the Middle EastFounding member & past president ICF Dubai Chapter
Nic Woodthorpe-Wright is the CEO of WWA Corporate Coaching, one of the largest and most established corporate coaching companies in the Middle East, and a founding figure in the region’s professional coaching industry. With more than 20 years leading WWA and over three decades living and working in Dubai, Nic brings a rare combination of executive coaching expertise, regional business understanding, and first-hand experience building coaching from an emerging concept into a trusted corporate discipline.
A Professional Certified Coach with the International Coach Federation, Nic was the first person in the Middle East to achieve the PCC credential. He is also a Certified Professional Co-Active Coach, holds an MBA from the University of Wollongong, and is a Founding Member and Past President of the International Coach Federation’s Dubai Chapter. During his presidency, the chapter grew significantly and launched the first ICF Coaching Conference in the Middle East, helping raise professional standards, ethical practice, and corporate understanding of coaching across the region.
Nic’s work today sits at the intersection of leadership, culture, and organisational change. Through WWA Corporate Coaching, he works with multinational and major regional organisations to deliver executive coaching, team coaching, coaching culture programmes, leadership development, and coaching skills for leaders and managers.
In this episode of the Exceptional Sales Leader Podcast, I sit down withNic Woodthorpe-Wright, CEO of WWA Corporate Coaching. The conversation dives deep into Nic’s professional journey, highlighting his transition from hospitality and sales roles in London to establishing a successful coaching business in Dubai. We discuss the development and significance of the coaching industry, emphasising its evolution from a remedial tool to a key instrument for enabling leadership and performance in corporate environments. The episode further explores the importance of cultivating a coaching culture within organisations, stressing how coaching can transform leadership capabilities and operational efficiency. Nic speaks about the challenges and misconceptions around coaching, particularly in the Middle East, accentuating the shift towards recognising coaching as essential for development rather than solely remedial. The impact of AI on coaching and sales is also addressed, providing listeners with thought-provoking insights into how technology and human interaction coalesce to enhance coaching effectiveness. This episode is perfect for those interested in understanding the intersection of coaching, leadership, and sales in today’s fast-paced corporate world.
To connect with Nic and to learn more about what he does, please go to:
LinkedIn – https://www.linkedin.com/in/executivecoachmiddleeast/
Website – https://wwacoaching.com/
Guest: Nic Woodthorpe-Wright
1+ podcast & stage appearances. Remote or in studio, broadcast-grade audio.