Property Hub - Investment Insights & Inspiration

Get Invested: Matt Raad on investing in digital property

Matt Raad · July 7, 2023

Entrepreneur · Finance · Leadership · Artificial Intelligencein

Interview with Matt Raad

Get Invested: Matt Raad on investing in digital property

Podcast: Property Hub - Investment Insights & Inspiration

July 7, 2023

Buying, renovating, selling and investing isn't just limited to bricks and mortar, the digital world offers huge opportunities for property investors to diversify and unlock more cashflow, says Matt Raad. Typically in Australia, the highest and safest reliable growth and cash…

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Key topicsNo Followers, No Problem: How Millennials Are Building A Successful Future-Proof IncomeMost online income advice tells millennials the same thing: start a YouTube channel, grow an audience, post every day, build a personal brand. For a lot of people, that advice is exhausting before it even begins. Matt Raad offers a fundamentally different model, one where you don't need followers, a camera, or a content calendar to build real online income. Drawing on decades of buying and growing websites that already have traffic and revenue, he talks about why buying digital assets is the smarter, quieter alternative to the creator grind, and why more millennials who hate the idea of "going viral" are building serious cash flow without ever putting themselves on camera. Digital real estate is the asset class priced out millennials can still enter Real estate has become the wealth-building default, but for younger investors the numbers often do not stack up without huge debt and years of pressure. Matt introduces a different asset lens: websites and online businesses can be bought, improved, monetised, and sold without needing a million-dollar mortgage. Because he and Liz have spent 18 years applying business renovation principles to websites, he can explain the mechanics in plain language rather than hype. This gives investing and FIRE audiences a fresh conversation about ownership when property feels increasingly out of reach. The new burnout is earning good money and still feeling trapped Many burnt-out professionals are not failing financially on paper, yet they still cannot see a path to freedom because the mortgage, rent, commute, childcare, and career pressure consume everything they earn. Matt sees this pattern in millennials, vets, engineers, FIFO workers, teachers, and professionals who look successful but feel boxed in. He can speak to the moment when someone realises a pay rise will not solve the deeper problem because they still do not own the engine producing their income. That makes this a strong fit for lifestyle, career-change, and freedom-focused podcasts. View all topics →

About Matt Raad

Digital Investor and Educator on Building Online Income for Life on Your Terms

30 Years Entrepreneur & business investorSince 2008 Website investing pioneer100–800 Live & online event audienceseBusiness Institute CEO & Co-Founder

Matt Raad is a 30-year entrepreneur, digital investor, and CEO & Co-Founder of eBusiness Institute, Australia’s leading digital skills training organisation. After starting his career as a zoologist studying kangaroos in the Australian outback, Matt rejected the conventional path and built wealth with his wife Liz by buying, growing, and selling businesses instead of relying on property, a corporate career, or the traditional wealth playbook.

Eighteen years ago, Matt and Liz took that same business-buying approach online and became pioneers in buying, renovating, and selling websites as digital real estate. Today, Matt is one of the leading voices helping millennials, burnt-out professionals, and aspiring entrepreneurs build AI-leveraged digital businesses they own, control, and can one day sell as 6–7 figure assets.

Matt’s message is especially timely for a generation that has been sold a path that no longer works: expensive degrees, insecure careers, unaffordable property, and income that disappears the moment they stop working. Through eBusiness Institute and the Digital Investors Podcast, he teaches people how to earn while they learn, use practical digital and AI skills, create cashflow from home, and build real future security through ownership.

A regular guest on major business and wealth podcasts including Rich Dad Radio, Entrepreneurs on Fire, and RASK, Matt brings a rare mix of contrarian thinking, practical strategy, and lived experience.

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About this episode

Typically in Australia, the highest and safest reliable growth and cash flow vehicle that is tax incentivised is property.

However with recent increases in both property values and interest rates, the barriers to purchasing property from an equity and borrowing capacity are becoming challenging for many investors – so what are the safe, affordable or easy alternatives?

How about an asset class with limitless supply and demand that requires little capital to invest?

We're talking about investing in the buying, renovation and selling of websites – assets that could be considered as the digital equivalent of real estate or virtual property.

This is where our guest Matt Raad comes in.

Matt started with nothing to build a high cash flow portfolio through buying and selling businesses that shifted to the virtual online equivalent.

Matt and his wife Liz are now accomplished and successful website investors, which in simple terms, means that they use digital assets to generate cashflow and build wealth. Together they were some of the first in the world to pioneer the buying, building and renovation of websites and they now teach others like you and me to achieve six to seven figure incomes using a similar strategy to buying and renovating traditional real estate.

Matt shares his insights into his journey as a successful investor, where he started out as a zoologist with his wife, bought their first business, expanded into mergers and acquisitions and then transitioned into the virtual tech and digital world.

He also reveals the fundamentals of digital assets and what it takes to successfully invest in this space.

Enjoy!

Find out more with a free course

Access a free 90 minute masterclass on how to buy and renovate websites for semi-passive income by going to: https://ebusinessinstitute.com.au/masterclass/

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About Get Invested, a Property Hub show

Get Invested is the leading weekly podcast for Australians who want to learn how to unlock their full ‘self, health and wealth’ potential.

Hosted by Bushy Martin, an award winning property investor, founder, author and media commentator who is recognised as one of Australia’s most trusted experts in property, investment and lifestyle, Get Invested reveals the secrets of the high performers who invest for success in every aspect of their lives and the world around them.

Get Invested is part of the Property Hub podcast channel, your home for property investment insights, inspiration and stories from Australia’s top property experts, investors, leaders and analysts. Subscribe now on Apple Podcasts, Spotify and Google Podcasts to get every Get Invested episode each week for free, and also get full access to RealtyTalk, Australia’s top online property show for red hot property investing news and insights direct from property industry leaders and influencers.

Property Hub is a collaboration between Bushy Martin from KnowHow Property, Kevin Turner from Realty, show producer Andrew Montesi from Apiro Marketing and Apiro Media, and Australia’s largest independent podcast network DM Media.

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Guest: Matt Raad