
Bridging Innovation, Revenue Growth and Sustainability in the Consumer Goods Industry

What is Innovation?
October 31, 2024
Listen
About this episode
Join us in a profound discussion with Rani Al Hajji, a trailblazer in the FMCG sector with over 25 years of experience at leading companies like L'Oréal and Colgate. Rani shares his unique insights on turning complex technologies into consumer-friendly solutions that not only innovate but resonate widely.
"Innovation has 4 criteria: it has to be new, it has to bring a positive dimension to people. It has to be easily understood, and it has to make commercial sense ." - Rani Al Hajji
------------------------------------------------------------
Episode Guide:
0:00 - Intro
0:51 - What is Innovation?
5:05 - Consumer Needs in Fast Moving Consumer Goods Industry
8:47 - Sustainability in Innovation Processes
10:00 - Balancing Product and Brand Innovation
14:50 - Leadership Style and Innovation
18:50 - Navigating Market and Consumer Dynamics
26:18 - New Environments and Trust-Building
27:05 - Advice for future innovators
------------------------------------------------------------
Rani Al Hajji is a seasoned global executive with over 25 years of experience in the fast-moving consumer goods (FMCG) industry. Having held key roles in renowned companies like L'Oréal and Colgate, Rani has spearheaded innovation and commercial strategies across Europe, North America, and Asia (including notable work in China). His extensive career has been dedicated to transforming cutting-edge R&D and tech innovations into consumer-friendly, marketable solutions that resonate with diverse audiences.
More about our guest:
Rani Al HajjiCompany (Firm): We Don't Need RoadsOUTLAST Consulting offers professional development and strategic advisory services in the areas of innovation and diversity management

How to Transform Innovation into Consumer-Centric Solutions with Rani Al Hajji
Sticky Note Marketing with Mary Czarnecki
Oct 2024

39. Innovation for Impact w/ Rani Al Hajji, Senior Advisor at We Don't Need Roads
The Way We Source
Sep 2024

192. Consumer-Centric Innovation (w/Rani Al Hajji)
Product Coffee
Sep 2024

THINK Business LIVE with Rani Al Hajji, Global Executive, We Don't Need Roads
THINK Business with Jon Dwoskin
Sep 2024

Is Bureaucracy Killing Your Innovation? (With Rani Al Hajji, Ex Colgate)
Product Agility
Aug 2024
Existing Podcast Guesting Pro clients only. Contact your Outreach Manager for access.
Latest episodes

How to Transform Innovation into Consumer-Centric Solutions with Rani Al Hajji
Sticky Note Marketing with Mary Czarnecki

39. Innovation for Impact w/ Rani Al Hajji, Senior Advisor at We Don't Need Roads
The Way We Source

192. Consumer-Centric Innovation (w/Rani Al Hajji)
Product Coffee