The Founder Files

How to improve your sales process - Andy Dickens, Virtual Sales Limited

Andy Dickens · February 20, 2023

Entrepreneur · Leadershipin

Interview with Andy Dickens

How to improve your sales process - Andy Dickens, Virtual Sales Limited

Podcast: The Founder Files

February 20, 2023

In this episode with Andy Dickens, founder of Virtual Sales Limited, we discuss how to develop a sales capability within a scaling business. We dive deep into the nitty-gritty of sales strategy, from setting clear sales targets to cultivating a culture of excellence. And the…

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Key topicsSales Excellence: Improving Skills and PerformanceCustomer-centric sales strategies and how to deliver exceptional customer experiences Data-Driven Sales: Maximizing Results with AnalyticsThe role of data-driven insights in customer targeting, product positioning, and pricing B2B Sales in the Digital AgeThe role of technology in modern B2B sales View all topics →

About Andy Dickens

Andy Dickens, podcast guest

Mastering the Art of Business Development: Insights from a Seasoned Expert - Andy Dickens CEO Virtual Sales

25 years Founder & CEO, Virtual Sales30+ Corporate salespeople managed2023 Clutch Top Appointment Setting CompanyVisio Europe Early employee

Andy Dickens is an experienced Business Development Consultant who, along with a team of colleagues, brings over 50 years experience of working in business development in the IT software industry.

He has held several senior management roles with software vendors such as Visio – A US-based company specializing in drawing and diagramming software, where he was one of the first employees in Europe.

He was instrumental in setting up and running the Channel in Northern Europe, the Middle East, and Africa and also in recruiting and managing a team of over 30 corporate salespeople by the time he left the company and was acquired by Microsoft.

Along with a team of associates and a wide network of contacts, Andy set up Virtual Sales Ltd, a bespoke IT telemarketing and appointment-setting company, in 2001, and recent clients include Microsoft, Juriba, Kogo, Truth in IT, and Media Services.

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About this episode

In this episode withAndy Dickens, founder of Virtual Sales Limited, we discuss how to develop a sales capability within a scaling business.

We dive deep into the nitty-gritty of sales strategy, from setting clear sales targets to cultivating a culture of excellence.

And the best part? Andy's insights are applicable to businesses of all sizes, from startups to established enterprises.

But here's the real kicker: by listening to this episode, you're not just getting tips and tricks for building a successful sales team. You're getting a masterclass in entrepreneurship. Because let's face it, without sales, a business can't survive.

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