Will Steel

Say what you actually want, then everything moves

Staying vague keeps you “safe” from visible failure-but it also freezes momentum. The common belief is that clarity will arrive after enough research; in practice, clarity comes from declaring, then iterating. Will shares stories (including a would-be political leader who wouldn’t admit his goal) to show how articulation rewires attention, action, and results.

You’re the lid on your company’s growth

When the business plateaus, it’s tempting to blame markets, talent, or timing; the uncomfortable truth is that leadership beliefs set the ceiling. The common myth is that more strategy fixes everything-when it’s often your own identity constraints driving decisions. Will shows how “fixing you” changes hiring, risk tolerance, and execution speed, using cases from founders he’s coached to double growth while working fewer hours.

Why step-by-step playbooks fail and ontological coaching works

Replication coaching (“do what I did”) rarely survives contact with your reality. The myth is that the right blueprint is enough. Will contrasts mentorship with true coaching-listening for what’s unsaid, revealing blind spots, and shifting being-so leaders act free from old constraints, not just with new tactics.