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Turning the Internet into Income: The New Age of Entrepreneurship with Matt Raad

Matt Raad · July 21, 2023

Entrepreneur · Finance · Leadership · Artificial Intelligencein

Interview with Matt Raad

Turning the Internet into Income: The New Age of Entrepreneurship with Matt Raad

Podcast: Side Hustle City

July 21, 2023 · 1 hr 6 min

Have you ever dreamed of swapping the 9 to 5 grind for the freedom of running your own online business? Join us as we sit down with Matt Raad, a man who traded zoology for the digital business world, and hasn’t looked back since. Together with his wife Liz, Matt shares the…

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Turning the Internet into Income: The New Age of Entrepreneurship with Matt Raad

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Key topicsNo Followers, No Problem: How Millennials Are Building A Successful Future-Proof IncomeMost online income advice tells millennials the same thing: start a YouTube channel, grow an audience, post every day, build a personal brand. For a lot of people, that advice is exhausting before it even begins. Matt Raad offers a fundamentally different model, one where you don't need followers, a camera, or a content calendar to build real online income. Drawing on decades of buying and growing websites that already have traffic and revenue, he talks about why buying digital assets is the smarter, quieter alternative to the creator grind, and why more millennials who hate the idea of "going viral" are building serious cash flow without ever putting themselves on camera. Digital real estate is the asset class priced out millennials can still enter Real estate has become the wealth-building default, but for younger investors the numbers often do not stack up without huge debt and years of pressure. Matt introduces a different asset lens: websites and online businesses can be bought, improved, monetised, and sold without needing a million-dollar mortgage. Because he and Liz have spent 18 years applying business renovation principles to websites, he can explain the mechanics in plain language rather than hype. This gives investing and FIRE audiences a fresh conversation about ownership when property feels increasingly out of reach. The new burnout is earning good money and still feeling trapped Many burnt-out professionals are not failing financially on paper, yet they still cannot see a path to freedom because the mortgage, rent, commute, childcare, and career pressure consume everything they earn. Matt sees this pattern in millennials, vets, engineers, FIFO workers, teachers, and professionals who look successful but feel boxed in. He can speak to the moment when someone realises a pay rise will not solve the deeper problem because they still do not own the engine producing their income. That makes this a strong fit for lifestyle, career-change, and freedom-focused podcasts. View all topics →

About Matt Raad

Digital Investor and Educator on Building Online Income for Life on Your Terms

30 Years Entrepreneur & business investorSince 2008 Website investing pioneer100–800 Live & online event audienceseBusiness Institute CEO & Co-Founder

Matt Raad is a 30-year entrepreneur, digital investor, and CEO & Co-Founder of eBusiness Institute, Australia’s leading digital skills training organisation. After starting his career as a zoologist studying kangaroos in the Australian outback, Matt rejected the conventional path and built wealth with his wife Liz by buying, growing, and selling businesses instead of relying on property, a corporate career, or the traditional wealth playbook.

Eighteen years ago, Matt and Liz took that same business-buying approach online and became pioneers in buying, renovating, and selling websites as digital real estate. Today, Matt is one of the leading voices helping millennials, burnt-out professionals, and aspiring entrepreneurs build AI-leveraged digital businesses they own, control, and can one day sell as 6–7 figure assets.

Matt’s message is especially timely for a generation that has been sold a path that no longer works: expensive degrees, insecure careers, unaffordable property, and income that disappears the moment they stop working. Through eBusiness Institute and the Digital Investors Podcast, he teaches people how to earn while they learn, use practical digital and AI skills, create cashflow from home, and build real future security through ownership.

A regular guest on major business and wealth podcasts including Rich Dad Radio, Entrepreneurs on Fire, and RASK, Matt brings a rare mix of contrarian thinking, practical strategy, and lived experience.

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Have you ever dreamed of swapping the 9 to 5 grind for the freedom of running your own online business? Join us as we sit down withMatt Raad, a man who traded zoology for the digital business world, and hasn’t looked back since.

Together with his wife Liz, Matt shares the intricacies of their transition from farming to online entrepreneurship, revealing how they unlocked a lifestyle of flexibility and freedom. For those considering dipping their toes into the world of business, Matt imparts some valuable advice, including why he steers clear of businesses involving physical inventory.

In an era where remote work is becoming the norm for many, we explore the rise of online businesses. Matt and Liz’s journey captures the essence of this, as they balance their young family with a thriving business, all thanks to the power of the internet. Amid a global pandemic, the mindset towards work has shifted dramatically, making space for the boundless potential of the knowledge economy. Non-traditional businesses that offer a high income without the need for trading time for money are on the rise, and Matt and Liz’s story is a testament to this.

But the conversation doesn't stop there. We delve into their ingenious business strategies, including how they turned a $4,500 website into a profitable venture pulling in $8,000 a month. Uncover the benefits of living in Southeast Asian countries like Vietnam and the transformative power of affiliate marketing and SEO for online companies. Plus, get a glimpse into the future of buying and selling websites and the untapped potential of YouTube as a tool for online business success. Tune in to this episode and let Matt and Liz guide you through the world of online entrepreneurship.

Some topics we discuss:

1. Leveraging Digital Assets for Financial Independence

2. Buying, Selling and Renovating Online “Real Estate”

3. Replacing your income within 12 months using websites

As you're inspired to embark on your own side hustle journey after listening to this episode, you might wonder where to start or how to make your vision a reality. That's where our trusted partner, Reversed Out Creative comes in. Specializing in strategic branding and digital marketing, Reversed Out Creative is an advertising agency dedicated to helping you turn your side hustle into your main hustle.

With a team of experienced professionals and a track record of helping clients achieve their dreams, they are ready to assist you in reaching your goals. To find out more about how they can elevate your side hustle, visit www.reversedout.com today and start your journey towards success. Our blog is also full of great information that we work hard on to provide you with a leg up on the competition.

We also recently launched our YouTube Channel, Marketing Pro Trends, which summarizes all of our blog posts.

https://www.youtube.com/@MarketingProTrends

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Guest: Matt Raad