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Rudy Samsel

Rudy Samsel

Classic Car Auction Entrepreneur & Data-Driven Auto Enthusiast

Entrepreneur
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Rudy Samsel Podcast Episodes

In Wheel Time Podcast

In Wheel Time Podcast

White-Glove Car Selling: How Guys with Rides Connects Passionate Collectors

July 19, 2025

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About this episode

Rudy Samsel has created something special with Guys with Rides - a dealer-free marketplace where classic car enthusiasts can connect without the high fees and uneven playing field that plague traditional auction sites. As he explains to the In Wheel Time crew, his platform was born from frustration with how private sellers are treated at established auctions.

What makes this concept compelling is its focus on creating meaningful connections between sellers who often have emotional attachments to their vehicles and buyers who will truly appreciate them. Samsel shares touching stories about helping families find proper homes for inherited classics, including daughters selling their late father's cherished '62 Thunderbird and a rare 1976 Cadillac pickup that found its way to Switzerland through his site.

The pricing structure is revolutionary compared to industry standards - just $1 to list and $49 more if sold, with buyer fees capped at 1% of purchase price (maximum $500). This approach particularly benefits sellers of mid-range classics who are disproportionately hurt by percentage-based fees elsewhere. Sellers can choose between traditional auctions with minimum starting bids or fixed-price listings with the option for buyers to make offers.

Though he calls himself "the David in an industry of Goliaths" with just a handful of listings at any time (compared to hundreds on larger platforms), this allows for a truly personalized approach. Samsel personally helps sellers showcase their vehicles, sometimes traveling to film restoration work for his YouTube channel. He even provides no-cost assistance to buyers seeking specific vehicles, creating a concierge-like experience missing from larger marketplaces.

Ready to experience a more personal way to buy or sell a classic car? Visit GuyswithRides.com and discover how passionate enthusiasts are finding the perfect match for their beloved vehicles in this uniquely supportive community.

Be sure to subscribe for more In Wheel Time Car Talk!

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Tags: In Wheel Time, automotive car talk show, car talk, Live car talk show, In Wheel Time Car Talk

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Latest video

CarSmarts Radio Episode 30: Rudy Samsel - GuysWithRides.com

CarSmarts Radio Episode 30: Rudy Samsel - GuysWithRides.com

Key topics

Building a Passion-Based Business After 55

At 55, Rudy turned to the one thing he’d always loved: cars. He speaks candidly about what it’s really like to build a business from personal passion — the unexpected challenges, what worked (and what didn’t), and why the long-game matters more than quick wins.

Why Dealer-Free Auctions Change the Entire Buying Experience

Most online auctions quietly stack the deck in favor of dealers — often sidelining private buyers and sellers who care more about the cars than the margins. Rudy unpacks how dealer-free auctions create space for real enthusiasts, preserve the stories behind the vehicles, and help match cars with owners who value them for more than their resale price.

Selling Dad’s Car: How Families Navigate the Emotional Side of Classic Car Sales

When a classic car changes hands after a death, divorce, or downsizing, it’s rarely just a transaction. Rudy shares how he’s helped families move through these complex moments — valuing the car fairly, respecting its story, and ensuring it ends up with someone who truly appreciates what they’re getting.

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