Financially Intentional

The Untapped Potential of Online Business Ownership - Episode 51

Matt Raad · November 23, 2023

Entrepreneur · Finance · Leadership · Artificial Intelligencein

Interview with Matt Raad

The Untapped Potential of Online Business Ownership - Episode 51 — Matt Raad

Podcast: Financially Intentional

November 23, 2023

Key topicsNo Followers, No Problem: How Millennials Are Building A Successful Future-Proof IncomeMost online income advice tells millennials the same thing: start a YouTube channel, grow an audience, post every day, build a personal brand. For a lot of people, that advice is exhausting before it even begins. Matt Raad offers a fundamentally different model, one where you don't need followers, a camera, or a content calendar to build real online income. Drawing on decades of buying and growing websites that already have traffic and revenue, he talks about why buying digital assets is the smarter, quieter alternative to the creator grind, and why more millennials who hate the idea of "going viral" are building serious cash flow without ever putting themselves on camera. Digital real estate is the asset class priced out millennials can still enter Real estate has become the wealth-building default, but for younger investors the numbers often do not stack up without huge debt and years of pressure. Matt introduces a different asset lens: websites and online businesses can be bought, improved, monetised, and sold without needing a million-dollar mortgage. Because he and Liz have spent 18 years applying business renovation principles to websites, he can explain the mechanics in plain language rather than hype. This gives investing and FIRE audiences a fresh conversation about ownership when property feels increasingly out of reach. The new burnout is earning good money and still feeling trapped Many burnt-out professionals are not failing financially on paper, yet they still cannot see a path to freedom because the mortgage, rent, commute, childcare, and career pressure consume everything they earn. Matt sees this pattern in millennials, vets, engineers, FIFO workers, teachers, and professionals who look successful but feel boxed in. He can speak to the moment when someone realises a pay rise will not solve the deeper problem because they still do not own the engine producing their income. That makes this a strong fit for lifestyle, career-change, and freedom-focused podcasts. View all topics →

About Matt Raad

Digital Investor and Educator on Building Online Income for Life on Your Terms

30 Years Entrepreneur & business investorSince 2008 Website investing pioneer100–800 Live & online event audienceseBusiness Institute CEO & Co-Founder

Matt Raad is a 30-year entrepreneur, digital investor, and CEO & Co-Founder of eBusiness Institute, Australia’s leading digital skills training organisation. After starting his career as a zoologist studying kangaroos in the Australian outback, Matt rejected the conventional path and built wealth with his wife Liz by buying, growing, and selling businesses instead of relying on property, a corporate career, or the traditional wealth playbook.

Eighteen years ago, Matt and Liz took that same business-buying approach online and became pioneers in buying, renovating, and selling websites as digital real estate. Today, Matt is one of the leading voices helping millennials, burnt-out professionals, and aspiring entrepreneurs build AI-leveraged digital businesses they own, control, and can one day sell as 6–7 figure assets.

Matt’s message is especially timely for a generation that has been sold a path that no longer works: expensive degrees, insecure careers, unaffordable property, and income that disappears the moment they stop working. Through eBusiness Institute and the Digital Investors Podcast, he teaches people how to earn while they learn, use practical digital and AI skills, create cashflow from home, and build real future security through ownership.

A regular guest on major business and wealth podcasts including Rich Dad Radio, Entrepreneurs on Fire, and RASK, Matt brings a rare mix of contrarian thinking, practical strategy, and lived experience.

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About this episode

We are joined today by our guest,Matt Raad, an expert in the field of digital real estate, to explore the often-overlooked world of online business investments. Matt shares his journey from brick-and-mortar business ownership to mastering the art of buying and selling online businesses. He discusses the advantages of digital assets over traditional business models, emphasizing the potential for semi-passive income, geographical freedom, and the low-risk entry into entrepreneurship. Through real-life success stories and practical advice, Matt demystifies the process of building a lucrative online portfolio, from conducting due diligence to strategically exiting investments. I hope this episode serves as a comprehensive guide for aspiring digital investors, and how to leverage online opportunities for wealth creation.

About our guest:

Matt Raad has defied convention and achieved financial freedom through a unique path. Starting with nothing, he built a high cash flow portfolio by buying and selling businesses. Today, he is a recognized authority in website investments, using digital assets to generate wealth. He successfully transitioned to the digital world and now focuses on helping people achieve financial independence through leveraged, high cash-flow, and location-independent digital skills. Matt's expertise extends beyond investments. He is an Angel Investor and a sought-after public speaker, sharing his knowledge and empowering others to succeed in digital marketing and online business.

Resources and Links Mentioned:

eBusiness Institute

Online Masterclass with Liz and Matt Raad

Digital Investors Podcast - In Apple Podcast, Spotify, Youtube, Amazon Music

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Guest: Matt Raad