Sherry Jiang Podcast Episodes
Emerging Markets Today
The Future of Fintech in Emerging Markets
August 23, 2023
About this episode
In this episode, we dive into the world of FinTech in emerging markets and discuss some key insights with our special guest, Sherry Jiang, co-founder and CEO of Bluejay Finance, a FinTech company that provides financial services to underbanked populations in Asia.
Here are three major takeaways from our conversation:
1️⃣ Moving from Cash to Digital Payments: One of the most fascinating topics we explored was how emerging economies are transitioning from cash-based transactions to digital payments. Sherry shared some incredible insights on how FinTech companies like Bluejay Finance are revolutionizing the financial landscape in Asia by providing financial services to underbanked populations. The potential for growth and financial inclusion in these markets is truly remarkable!
2️⃣ Bridging the Gender Gap: We also discussed the gender gap in financial inclusion and how it affects the adoption of digital payment solutions. Sherry highlighted the importance of creating a sense of belonging and connection with the brand. She mentioned that the presence of predominantly male figures in digital payment advertising can make it seem like a techie product, alienating women and hindering their confidence to try it out. It's crucial for FinTech companies to bridge this gap and make their services more inclusive and accessible to all.
