Excellent Executive Coaching: Growing Your Business and Enhancing Your Craft.

EEC 402: Digital Marketing in Today's Business Landscape, with Matt Raad

Matt Raad · October 7, 2025

Entrepreneur · Finance · Leadership · Artificial Intelligencein

Interview with Matt Raad

EEC 402: Digital Marketing in Today's Business Landscape, with Matt Raad

Podcast: Excellent Executive Coaching: Growing Your Business and Enhancing Your Craft.

October 7, 2025 · 27 min

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EEC 402: Digital Marketing in Today's Business Landscape, with Matt Raad

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Excellent Executive Coaching: Growing Your Business and Enhancing Your Craft.

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Key topicsNo Followers, No Problem: How Millennials Are Building A Successful Future-Proof IncomeMost online income advice tells millennials the same thing: start a YouTube channel, grow an audience, post every day, build a personal brand. For a lot of people, that advice is exhausting before it even begins. Matt Raad offers a fundamentally different model, one where you don't need followers, a camera, or a content calendar to build real online income. Drawing on decades of buying and growing websites that already have traffic and revenue, he talks about why buying digital assets is the smarter, quieter alternative to the creator grind, and why more millennials who hate the idea of "going viral" are building serious cash flow without ever putting themselves on camera. Digital real estate is the asset class priced out millennials can still enter Real estate has become the wealth-building default, but for younger investors the numbers often do not stack up without huge debt and years of pressure. Matt introduces a different asset lens: websites and online businesses can be bought, improved, monetised, and sold without needing a million-dollar mortgage. Because he and Liz have spent 18 years applying business renovation principles to websites, he can explain the mechanics in plain language rather than hype. This gives investing and FIRE audiences a fresh conversation about ownership when property feels increasingly out of reach. The new burnout is earning good money and still feeling trapped Many burnt-out professionals are not failing financially on paper, yet they still cannot see a path to freedom because the mortgage, rent, commute, childcare, and career pressure consume everything they earn. Matt sees this pattern in millennials, vets, engineers, FIFO workers, teachers, and professionals who look successful but feel boxed in. He can speak to the moment when someone realises a pay rise will not solve the deeper problem because they still do not own the engine producing their income. That makes this a strong fit for lifestyle, career-change, and freedom-focused podcasts. View all topics →

About Matt Raad

Digital Investor and Educator on Building Online Income for Life on Your Terms

30 Years Entrepreneur & business investorSince 2008 Website investing pioneer100–800 Live & online event audienceseBusiness Institute CEO & Co-Founder

Matt Raad is a 30-year entrepreneur, digital investor, and CEO & Co-Founder of eBusiness Institute, Australia’s leading digital skills training organisation. After starting his career as a zoologist studying kangaroos in the Australian outback, Matt rejected the conventional path and built wealth with his wife Liz by buying, growing, and selling businesses instead of relying on property, a corporate career, or the traditional wealth playbook.

Eighteen years ago, Matt and Liz took that same business-buying approach online and became pioneers in buying, renovating, and selling websites as digital real estate. Today, Matt is one of the leading voices helping millennials, burnt-out professionals, and aspiring entrepreneurs build AI-leveraged digital businesses they own, control, and can one day sell as 6–7 figure assets.

Matt’s message is especially timely for a generation that has been sold a path that no longer works: expensive degrees, insecure careers, unaffordable property, and income that disappears the moment they stop working. Through eBusiness Institute and the Digital Investors Podcast, he teaches people how to earn while they learn, use practical digital and AI skills, create cashflow from home, and build real future security through ownership.

A regular guest on major business and wealth podcasts including Rich Dad Radio, Entrepreneurs on Fire, and RASK, Matt brings a rare mix of contrarian thinking, practical strategy, and lived experience.

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About this episode

For over 27 years,Matt Raadhas been helping people escape the 9-to-5 by turning digital assets into real-world freedom. Alongside his wife Liz, he pioneered the strategy of buying, renovating, and selling websites for cash flow—long before the term "digital real estate" became mainstream.

Can you discuss the importance of digital marketing in today's business landscape? How do you stay up-to-date with the latest trends and changes in the digital marketing industry? What are the trends in this market? Am I too late? Have I missed the market or the best deals? Can a non-tech person do this, and how would they get started? Matt Raad For over 27 years, Matt Raad has been helping people escape the 9-to-5 by turning digital assets into real-world freedom. Alongside his wife Liz, he pioneered the strategy of buying, renovating, and selling websites for cash flow—long before the term "digital real estate" became mainstream.

Starting from scratch, Matt and Liz applied their background in business acquisitions to build a high cash flow portfolio of online businesses. Today, through their nationally recognised eBusiness Institute, they train career professionals, side hustlers, and families how to create time-leveraged income streams online—without needing to be tech experts.

Matt is especially passionate about helping people rethink traditional career paths. Whether speaking to mid-career professionals seeking flexibility or young entrepreneurs hungry for financial independence, he brings a practical, proven approach to creating income that supports your lifestyle—not the other way around.

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The EEC podcasts are sponsored by MKB Excellent Executive Coaching, which helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC, to reach your goals.

Your host is Dr. Katrina Burrus, MCC, founder and general manager of Excellent Executive Coaching, a company that specializes in leadership development.

Guest: Matt Raad