The Next 100 Days Podcast

Matt Raad - Digital Investors

Matt Raad · August 1, 2025

Entrepreneur · Finance · Leadership · Artificial Intelligencein

Interview with Matt Raad

Podcast: The Next 100 Days Podcast

August 1, 2025 · 41 min

Matt and Liz Raad teach others to become digital investors. Specifically, by buying websites and doing them up. Summary of the Podcast Key Takeaways Matt's Podcast Appearances Matt explains that he and his wife Liz have been frequent podcast guests, which has been a great…

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Matt Raad - Digital Investors

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The Next 100 Days Podcast

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Key topicsNo Followers, No Problem: How Millennials Are Building A Successful Future-Proof IncomeMost online income advice tells millennials the same thing: start a YouTube channel, grow an audience, post every day, build a personal brand. For a lot of people, that advice is exhausting before it even begins. Matt Raad offers a fundamentally different model, one where you don't need followers, a camera, or a content calendar to build real online income. Drawing on decades of buying and growing websites that already have traffic and revenue, he talks about why buying digital assets is the smarter, quieter alternative to the creator grind, and why more millennials who hate the idea of "going viral" are building serious cash flow without ever putting themselves on camera. Digital real estate is the asset class priced out millennials can still enter Real estate has become the wealth-building default, but for younger investors the numbers often do not stack up without huge debt and years of pressure. Matt introduces a different asset lens: websites and online businesses can be bought, improved, monetised, and sold without needing a million-dollar mortgage. Because he and Liz have spent 18 years applying business renovation principles to websites, he can explain the mechanics in plain language rather than hype. This gives investing and FIRE audiences a fresh conversation about ownership when property feels increasingly out of reach. The new burnout is earning good money and still feeling trapped Many burnt-out professionals are not failing financially on paper, yet they still cannot see a path to freedom because the mortgage, rent, commute, childcare, and career pressure consume everything they earn. Matt sees this pattern in millennials, vets, engineers, FIFO workers, teachers, and professionals who look successful but feel boxed in. He can speak to the moment when someone realises a pay rise will not solve the deeper problem because they still do not own the engine producing their income. That makes this a strong fit for lifestyle, career-change, and freedom-focused podcasts. View all topics →

About Matt Raad

Digital Investor and Educator on Building Online Income for Life on Your Terms

30 Years Entrepreneur & business investorSince 2008 Website investing pioneer100–800 Live & online event audienceseBusiness Institute CEO & Co-Founder

Matt Raad is a 30-year entrepreneur, digital investor, and CEO & Co-Founder of eBusiness Institute, Australia’s leading digital skills training organisation. After starting his career as a zoologist studying kangaroos in the Australian outback, Matt rejected the conventional path and built wealth with his wife Liz by buying, growing, and selling businesses instead of relying on property, a corporate career, or the traditional wealth playbook.

Eighteen years ago, Matt and Liz took that same business-buying approach online and became pioneers in buying, renovating, and selling websites as digital real estate. Today, Matt is one of the leading voices helping millennials, burnt-out professionals, and aspiring entrepreneurs build AI-leveraged digital businesses they own, control, and can one day sell as 6–7 figure assets.

Matt’s message is especially timely for a generation that has been sold a path that no longer works: expensive degrees, insecure careers, unaffordable property, and income that disappears the moment they stop working. Through eBusiness Institute and the Digital Investors Podcast, he teaches people how to earn while they learn, use practical digital and AI skills, create cashflow from home, and build real future security through ownership.

A regular guest on major business and wealth podcasts including Rich Dad Radio, Entrepreneurs on Fire, and RASK, Matt brings a rare mix of contrarian thinking, practical strategy, and lived experience.

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About this episode

Matt and Liz Raad teach others to become digital investors. Specifically, by buying websites and doing them up.

Summary of the PodcastKey TakeawaysMatt's Podcast AppearancesMatt explains that he and his wife Liz have been frequent podcast guests, which has been a great networking strategy for their online business. He discusses how the COVID-19 pandemic led to more people reaching out to them, and how they've enjoyed connecting with fascinating people from around the world through these podcast appearances.

Buying and Renovating Online BusinessesHe describes their approach to buying and renovating online businesses, focusing on standalone websites in niche passion verticals rather than e-commerce or brick-and-mortar businesses. Matt provides examples of the types of websites they target, such as those related to hobbies, crafts, and sports, and explains how they transition the business and content to their own team while maintaining the original owner's persona.

The Importance of Due Diligence Matt emphasizes the critical importance of thorough due diligence when acquiring an online business, including analyzing the profit, traffic, and overall health of the website before making an offer. He outlines their "SAS" (Surround, Assess, Seize) approach to taking over a new website, allowing it to run for a period to understand the audience and dynamics before implementing changes.

Networking and Podcast BenefitsThe participants discuss the networking and relationship-building benefits they've experienced through podcasting, including connecting with people they've admired or heard of in their respective industries and forming new friendships and collaborations as a result.

The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering a Generative Engine Optimisation Website Auditor that gets you ready to be found by LLM search. Try searching for suppliers of UK High Net Worth data in the UK. [See, it works!]

Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Guest: Matt Raad